Alpha GPC 55% Geniuspure
$36.96
RRP $49.95
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This Practitioner Product will be dispensed under the care of a qualified Naturopath.
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Description
Switch Nutrition Alpha GPC is an unflavoured powder built around GeniusPure Alpha-GPC, a purified source of alpha-glyceryl phosphoryl choline standardised to 55 per cent. One level scoop is a 500 mg serve and the tub holds 60 serves. Because it carries no flavour, it can be taken in water on its own or stirred through coffee or a pre-workout.
Product Strengths
- Taken in water on its own, or stirred through coffee or a pre-workout.
- GeniusPure Alpha-GPC, standardised to 55 per cent alpha-glyceryl phosphoryl choline.
- 500 mg per serve, 60 serves per tub.
- Unflavoured, with no fat and no sugars in the panel.
- Single ingredient powder that mixes easily with other Switch Nutrition products.
Suitable For / Not Suitable For
Suitable for: Active adults and athletes.
Not suitable for: Anyone with an allergy to the listed ingredients; Pregnant or breastfeeding women, unless advised by a health professional.
Ingredients
| Each 500 mg serve contains | Amount |
|---|---|
| GeniusPure Alpha-GPC (alpha-glyceryl phosphoryl choline 55%) | 500 mg |
The 500 mg figure is the weight of the GeniusPure ingredient, which is standardised to 55 per cent alpha-glyceryl phosphoryl choline. No fillers, flavours or sweeteners are added. GeniusPure is a patented alpha-GPC that sold as sourced from soy lecithin; the finished compound is highly purified and It has no added soy containing ingredients, so treat this as a manufacturing origin note rather than an allergen declaration, and check with the manufacturer if you avoid soy. Alpha-GPC occurs naturally in small amounts in eggs, dairy and some meats, and works by supporting the availability of choline, the precursor to acetylcholine, which can be depleted during long training sessions. Being unflavoured, it stacks readily with other Switch Nutrition products such as Power Switch, Coffee Switch and Thermo Switch.
Allergens
Alpha GPC has no added gluten, dairy or soy containing ingredients, but it is manufactured in a facility that processes wheat, tree nuts, seeds, dairy, soy, corn and fish. Always review label for full list of ingredients.
Suggested Use
Adults: mix 1 level scoop (500 mg) into water once or twice daily, in the morning or before exercise, or as advised by your healthcare professional. Do not exceed 2 serves per day.
Storage
Store in a cool, dry place below 30°C, away from direct sunlight. Keep the container tightly closed after use.
Disclaimer
Formulated supplementary sports food. Use only as directed and in conjunction with a balanced diet and an appropriate physical training or exercise programme. Not suitable for children under 15 years of age, or for pregnant or breastfeeding women. Should only be used under medical or dietetic supervision. If symptoms persist, consult your healthcare professional.
ingredients
suggested dose
As Advised by Your Health Care Provider.
Alpha-GPC
What is alpha-GPC?
Alpha-GPC is one of the richest sources of choline, the nutrient your nerves and liver rely on. It's sold overseas, so ask us about the choline forms we stock here.

Christina HanleyBHSc (Nutritional Medicine), Digital Experience & Content Manager
Checked this page October 2026
See what we checked
Is Alpha-GPC right for you?
Common questions
Why can't I buy alpha-GPC in Australia?
Because it isn't on Australia's permitted ingredients list (Schedule 1) under any of its names. An ingredient has to be on that list to be used in an Australian listed medicine, and alpha-GPC isn't. It's not a safety ban. It occurs naturally in breast milk and in beef, and it's sold as a medicine or supplement in some other countries.
Is alpha-GPC the same as choline?
No, but it's one of the richest ways to get it. Alpha-GPC is a phospholipid that breaks down to release choline, and around 40% of its weight ends up as choline once absorbed. That's a higher share than choline bitartrate, the everyday form sold here.
Does alpha-GPC actually work for memory or performance?
The evidence is real but narrow. A review of eight studies found a benefit when it was added to the dementia medicine donepezil, not when healthy people took it on its own. The one trial in healthy men found better attention after a single dose, but no change in physical performance or growth hormone. So we couldn't find anything to back the power-output claims you'll see online.
How much, and when
Food sources
Before you start
The evidence, and its limits
How it works
The Australian rules
Not sure this is the right form for you? Ask one of our naturopaths. It is free and takes 10 minutes.
Always read the label and follow the directions for use. General information only, and not a substitute for advice from your doctor or one of our naturopaths.