Pure Whey Protein Concentrate
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This Practitioner Product will be dispensed under the care of a qualified Naturopath.
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Description
PURE Whey Protein Concentrate is a New Zealand made protein powder that keeps the ingredient list short: instant whey protein concentrate as the base, a real flavouring ingredient, and stevia rather than a heavy sweetener load. The result is a powder that is not sickly sweet and mixes with water or skim milk in a shaker. It comes as the 1kg pouch in three flavours, Cacao, Vanilla Bean and Salted Caramel, each giving about 20 g to 22.5 g of protein per 30 g serve depending on flavour. The 1kg pouch holds about 33 serves. It adds protein to the day's eating, taken after training or between meals.
Product Strengths
- Taken after training or between meals to top up the day's protein intake.
- About 20 g to 22.5 g of protein per 30 g serve, varying by flavour.
- Instant whey protein concentrate makes up 84% to 94% of the powder depending on flavour.
- Around 5 g to 5.6 g of branched chain amino acids per serve.
- Flavoured with real ingredients: organic raw cacao, ground organic vanilla beans and cinnamon, or multi-flora manuka honey powder and sea salt.
- Sweetened with steviol glycosides, so it is not overly sweet.
- 1kg pouch, about 33 serves, made in New Zealand, gluten free with no added colours or preservatives.
Suitable For / Not Suitable For
Suitable for: Those avoiding gluten; Active adults and athletes.
Not suitable for: Anyone with an allergy to the listed ingredients; Infants under 12 months (contains honey); Vegans, because it contains honey; Pregnant or breastfeeding women, unless advised by a health professional.
Ingredients
Cacao (Chocolate):
- Instant Whey Protein Concentrate (86%) (from milk, contains sunflower lecithin).
- Organic Raw Cacao Powder (8%).
- Natural Flavours (contain milk).
- Natural Stevia Sweetener (Steviol Glycosides).
Vanilla Bean:
- Instant Whey Protein Concentrate (94%) (from milk, contains sunflower lecithin).
- Natural Flavours (contain milk).
- Ground Organic Vanilla Beans (0.5%).
- Ground Organic Cinnamon.
- Natural Stevia Sweetener (Steviol Glycosides).
Salted Caramel (Honey Salted Caramel):
- Instant Whey Protein Concentrate (84%) (from milk, contains sunflower lecithin).
- Multi-flora Manuka Honey Powder (10%), of which 70% honey, maltodextrin.
- Natural Flavours (contain milk).
- Sea Salt.
- Natural Stevia Sweetener (Steviol Glycosides).
All three flavours contain milk products.
Nutrition Information
| Per 30 g serve | Cacao | Vanilla Bean | Salted Caramel |
|---|---|---|---|
| Energy | 501 kJ (120 Cal) | 504 kJ (120 Cal) | 505 kJ (121 Cal) |
| Protein, total | 21.2 g | 22.5 g | 20.1 g |
| Protein, BCAA | 5.2 g | 5.6 g | 5.0 g |
| Gluten | 0.0 mg | 0.0 mg | 0.0 mg |
| Fat, total | 2.0 g | 1.9 g | 1.7 g |
| Fat, saturated | 1.6 g | 1.6 g | 1.4 g |
| Carbohydrate | 3.4 g | 2.9 g | 5.9 g |
| Carbohydrate, sugars | 1.7 g | 1.8 g | 3.9 g |
| Carbohydrate, lactose | 1.6 g | 1.7 g | 1.5 g |
| Dietary fibre | 0.9 g | 0.0 g | 0.0 g |
| Sodium | 38 mg | 41 mg | 49 mg |
| Potassium | 185 mg | 178 mg | 159 mg |
| Calcium | 108 mg (15% RDI) | 116 mg (15% RDI) | 103 mg (15% RDI) |
Allergens
Contains milk products. The protein base is instant whey protein concentrate from milk, it contains sunflower lecithin, and the natural flavours also contain milk, so this powder is not suitable for anyone with a milk allergy and it is not suitable for vegans. PURE describes it as low in lactose rather than lactose free, and it contains between 1.5 g and 1.7 g of lactose per 30 g serve depending on flavour. The Salted Caramel flavour also contains multi-flora manuka honey powder, so that flavour is not suitable for infants under 12 months of age. PURE states the powder is gluten free with no added colours or preservatives. Always review label for full list of ingredients.
Suggested Use
Mix 3 scoops, scoop included, of powder with 200 ml of skim milk or water and shake well. It also blends well with yoghurt, fruit and berries as a smoothie. Take 1 to 3 servings per day depending on your diet and activity level. Use 60 to 90 minutes before exercise and within 30 minutes after exercise, or as a snack when additional protein is needed in your diet.
Storage
Reseal the pouch after use and store in a cool, dry place away from direct sunlight.
Disclaimer
Supplemented food. Not a sole source of nutrition. This food is not a sole source of nutrition and should be used in conjunction with a nutritious diet and an appropriate exercise programme. All claims are for the product when prepared as directed. Pregnant or lactating women and children under 15 years of age should use only under medical or dietetic supervision. Always read the label and follow the directions for use. This product is a food, not a medicine, and is not intended to diagnose, treat, cure or prevent any disease.
ingredients
suggested dose
SUGGESTED USE: Take 1 - 3 servings per day depending on your diet and activity level. Use 60 – 90 minutes prior to exercise and within 30 minutes after exercise. Also great for a morning or afternoon snack, or when additional protein is needed in your diet.
PURE Whey Protein Concentrate is a New Zealand made protein powder that keeps the ingredient list short: instant whey protein concentrate as the base, a real flavouring ingredient, and stevia rather than a heavy sweetener load. The result is a powder that is not sickly sweet and mixes with water or skim milk in a shaker. It comes as the 1kg pouch in three flavours, Cacao, Vanilla Bean and Salted Caramel, each giving about 20 g to 22.5 g of protein per 30 g serve depending on flavour. The 1kg pouch holds about 33 serves. It adds protein to the day's eating, taken after training or between meals.
Product Strengths
- Taken after training or between meals to top up the day's protein intake.
- About 20 g to 22.5 g of protein per 30 g serve, varying by flavour.
- Instant whey protein concentrate makes up 84% to 94% of the powder depending on flavour.
- Around 5 g to 5.6 g of branched chain amino acids per serve.
- Flavoured with real ingredients: organic raw cacao, ground organic vanilla beans and cinnamon, or multi-flora manuka honey powder and sea salt.
- Sweetened with steviol glycosides, so it is not overly sweet.
- 1kg pouch, about 33 serves, made in New Zealand, gluten free with no added colours or preservatives.
Suitable For / Not Suitable For
Suitable for: Those avoiding gluten; Active adults and athletes.
Not suitable for: Anyone with an allergy to the listed ingredients; Infants under 12 months (contains honey); Vegans, because it contains honey; Pregnant or breastfeeding women, unless advised by a health professional.
Ingredients
Cacao (Chocolate):
- Instant Whey Protein Concentrate (86%) (from milk, contains sunflower lecithin).
- Organic Raw Cacao Powder (8%).
- Natural Flavours (contain milk).
- Natural Stevia Sweetener (Steviol Glycosides).
Vanilla Bean:
- Instant Whey Protein Concentrate (94%) (from milk, contains sunflower lecithin).
- Natural Flavours (contain milk).
- Ground Organic Vanilla Beans (0.5%).
- Ground Organic Cinnamon.
- Natural Stevia Sweetener (Steviol Glycosides).
Salted Caramel (Honey Salted Caramel):
- Instant Whey Protein Concentrate (84%) (from milk, contains sunflower lecithin).
- Multi-flora Manuka Honey Powder (10%), of which 70% honey, maltodextrin.
- Natural Flavours (contain milk).
- Sea Salt.
- Natural Stevia Sweetener (Steviol Glycosides).
All three flavours contain milk products.
Nutrition Information
| Per 30 g serve | Cacao | Vanilla Bean | Salted Caramel |
|---|---|---|---|
| Energy | 501 kJ (120 Cal) | 504 kJ (120 Cal) | 505 kJ (121 Cal) |
| Protein, total | 21.2 g | 22.5 g | 20.1 g |
| Protein, BCAA | 5.2 g | 5.6 g | 5.0 g |
| Gluten | 0.0 mg | 0.0 mg | 0.0 mg |
| Fat, total | 2.0 g | 1.9 g | 1.7 g |
| Fat, saturated | 1.6 g | 1.6 g | 1.4 g |
| Carbohydrate | 3.4 g | 2.9 g | 5.9 g |
| Carbohydrate, sugars | 1.7 g | 1.8 g | 3.9 g |
| Carbohydrate, lactose | 1.6 g | 1.7 g | 1.5 g |
| Dietary fibre | 0.9 g | 0.0 g | 0.0 g |
| Sodium | 38 mg | 41 mg | 49 mg |
| Potassium | 185 mg | 178 mg | 159 mg |
| Calcium | 108 mg (15% RDI) | 116 mg (15% RDI) | 103 mg (15% RDI) |
Allergens
Contains milk products. The protein base is instant whey protein concentrate from milk, it contains sunflower lecithin, and the natural flavours also contain milk, so this powder is not suitable for anyone with a milk allergy and it is not suitable for vegans. PURE describes it as low in lactose rather than lactose free, and it contains between 1.5 g and 1.7 g of lactose per 30 g serve depending on flavour. The Salted Caramel flavour also contains multi-flora manuka honey powder, so that flavour is not suitable for infants under 12 months of age. PURE states the powder is gluten free with no added colours or preservatives. Always review label for full list of ingredients.
Suggested Use
Mix 3 scoops, scoop included, of powder with 200 ml of skim milk or water and shake well. It also blends well with yoghurt, fruit and berries as a smoothie. Take 1 to 3 servings per day depending on your diet and activity level. Use 60 to 90 minutes before exercise and within 30 minutes after exercise, or as a snack when additional protein is needed in your diet.
Storage
Reseal the pouch after use and store in a cool, dry place away from direct sunlight.
Disclaimer
Supplemented food. Not a sole source of nutrition. This food is not a sole source of nutrition and should be used in conjunction with a nutritious diet and an appropriate exercise programme. All claims are for the product when prepared as directed. Pregnant or lactating women and children under 15 years of age should use only under medical or dietetic supervision. Always read the label and follow the directions for use. This product is a food, not a medicine, and is not intended to diagnose, treat, cure or prevent any disease.
SUGGESTED USE: Take 1 - 3 servings per day depending on your diet and activity level. Use 60 – 90 minutes prior to exercise and within 30 minutes after exercise. Also great for a morning or afternoon snack, or when additional protein is needed in your diet.
Whey Protein Concentrate
Whey protein's what your muscles use to rebuild after a workout, and most people fall short of enough in a day.
Concentrate's the everyday whey. It's filtered less than isolate, so the protein comes with more lactose and milk fat, and it costs noticeably less per gram.

Christina HanleyBHSc (Nutritional Medicine), Health Content Lead
Checked this page September 2026
See what we checked
Is this the right whey protein for you?
How the forms compare
Common questions
What does WPC80 mean on a protein tub?
It means the whey ingredient is a concentrate standardised to at least 80 per cent protein on a dry basis. The specification runs 80 to 82 per cent, with 4 to 8 per cent lactose and 4 to 8 per cent fat. The number matters because the name 'whey protein concentrate' officially covers anything from 25 to 89.9 per cent protein.
Is whey protein concentrate a downgrade from isolate?
It is a different trade-off, not a lesser protein. The protein molecule is identical; concentrate simply keeps more lactose, fat and minerals and costs less per gram. Isolate is worth paying for if lactose troubles you or you are counting carbohydrate and fat closely. If neither applies, the cheaper grade is doing the same job.
Why doesn't my whey protein have an AUST L number?
Because it is a food, not a medicine. Protein powders are sold in Australia under the Food Standards Code, usually as formulated supplementary sports foods, so they carry a nutrition information panel and mandated label statements instead of an AUST L number. Schedule 1 of the Permissible Ingredients Determination governs whey used inside a listed medicine.
How much, and when
Food sources
Before you start
The evidence, and its limits
How it works
The Australian rules
Not sure this is the right form for you? Ask one of our naturopaths. It is free and takes 10 minutes.
Whey Protein Concentrate is one form of Whey Protein. Always read the label and follow the directions for use. General information only, and not a substitute for advice from your doctor or one of our naturopaths.