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Pure Whey Protein Concentrate

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Price $42.63 Save 5% RRP $44.99

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Price $42.63 Save 5% RRP $44.99

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Whey Protein Concentrate

What is whey protein concentrate?

Whey protein concentrate is the everyday whey, filtered less than isolate so it keeps a little lactose and milk fat. That gives you a smoother, creamier shake with the protein your muscles need to rebuild after a workout.

Christina Hanley, BHSc (Nutritional Medicine), Digital Experience & Content Manager, Mr Vitamins

Christina HanleyBHSc (Nutritional Medicine), Digital Experience & Content Manager
Checked this page September 2026

See what we checked

Is this the right whey protein for you?

Concentrate is the standard whey grade, and it's the right choice more often than you might think. These are the questions our naturopaths ask in store before suggesting a different grade.

A good fit if

  • Dairy sits well with you. Milk, yoghurt and cheese cause you no trouble
  • You want a simple, everyday protein top-up
  • You want a powder that tastes and mixes like milk rather than water, including in oats, smoothies and baking
  • You're topping up a fairly good diet rather than counting every gram of carbs and fat in a serve
  • You're happy to read the nutrition panel, not just the front of the tub, to see what you've got

Check with us first if

  • You're lactose intolerant. This is the whey grade with the most lactose, and no whey grade is certified lactose-free. Everyone's limit is different, and healthdirect notes most people can manage a small amount at a time.
  • You have irritable bowel symptoms. Lactose is one trigger, and the gums, sweeteners and sugar alcohols in a flavoured powder are others. An unflavoured concentrate helps you work out which one it is.
  • You have, or have had, kidney or liver disease. How much protein you should have in total is a medical decision for your doctor.
  • You have a soy or egg allergy. Easy-mix powders often contain soy lecithin and some list egg, so read the allergen statement rather than assuming a dairy powder only contains dairy.
  • You're tested under an anti-doping code. Check the batch-testing status of any protein powder before you use it.
  • You're buying from an overseas website. Those products aren't regulated in Australia for quality or safety.
  • You take prescription medicines. Check with your doctor, pharmacist or our naturopaths before starting.

How the forms compare

  • Unflavoured WPC80. Best known for: The grade itself with nothing added, and the closest thing on a shelf to the raw ingredient. Absorption: No different from any other concentrate. The protein per 100 g on the panel should be close to 80 g, because nothing is diluting it. Typical use: The simplest way to buy the grade, and the easiest label to check. Mixes into oats, yoghurt and baking without changing the flavour.
  • Flavoured WPC80. Best known for: The mainstream tub: concentrate plus cocoa or flavours, sweeteners, salt and a gum or lecithin to help it mix. Absorption: Unchanged, but the additions dilute the powder, so protein per 100 g usually lands in the high 60s or low 70s even though the whey inside is still an 80 per cent concentrate. Typical use: Everyday use. Compare protein per serve and protein per 100 g, not the words on the front.
  • Low-protein concentrates (WPC34, WPC35). Best known for: Food-manufacturing grades, where roughly half the powder is lactose. These turn up in bars, biscuits and dairy desserts. Absorption: The same protein, far less of it in each gram, and far more lactose with it. Typical use: Rarely sold as a sports powder on its own. Worth knowing about, because the ingredient line reads exactly like a WPC80.
  • Concentrate-led whey blends. Best known for: Concentrate as the base, with isolate and sometimes hydrolysate added. The standard everyday blend tub. Absorption: Sits between the two grades, depending entirely on the ratio, which most labels don't disclose. Typical use: Ingredient order is the only clue you get. If concentrate is listed first, it's mostly concentrate.
  • Grass-fed concentrate. Best known for: A claim about how the cows were fed rather than a filtration grade. Absorption: No different from ordinary concentrate of the same grade. Pasture feeding changes the milk fat, which, unlike in an isolate, is still present here. Typical use: Judge the tub on its protein content first, then on sourcing if that matters to you.
  • Instantised concentrate. Best known for: Concentrate treated with lecithin so it mixes in a shaker instead of clumping. Absorption: Unchanged. The lecithin is usually from soy or sunflower, which matters if you avoid soy. Typical use: Almost all retail powders are instantised. Check the emulsifier on the allergen line.

Common questions

What does WPC80 mean on a protein tub?

It means the whey is a concentrate made to at least 80 per cent protein, measured dry. The standard is 80 to 82 per cent protein, with 4 to 8 per cent lactose and 4 to 8 per cent fat. The number matters because the name 'whey protein concentrate' officially covers anything from 25 to 89.9 per cent protein.

Is whey protein concentrate a downgrade from isolate?

No, it's a different balance, not a lesser protein. The protein is identical. Concentrate just keeps more lactose, fat and minerals. Isolate is worth choosing if lactose bothers you or you're closely counting carbs and fat. If neither applies, concentrate does the same job.

Why doesn't my whey protein have an AUST L number?

Because it's a food, not a medicine. Protein powders are sold in Australia under the Food Standards Code, usually as sports foods, so they have a nutrition information panel and required label statements instead of an AUST L number. The rules for whey used in a listed medicine are in Australia's permitted ingredients list (Schedule 1).

How much, and when

Reference values. None. Whey protein concentrate is a dairy ingredient rather than a nutrient, so the NHMRC doesn't set a Nutrient Reference Value for it. Australia's protein reference values apply to your total daily protein from all foods, and our protein powder and whey protein pages cover how much protein a serve should give you.

Typical supplemental range. Australian concentrate labels usually list 22 to 25 g of protein in a 30 to 33 g scoop. The number to look for is protein per 100 g, because it tells you which grade you've actually got. A plain WPC80 sits near 80 g per 100 g, and a flavoured one in the high 60s to low 70s. Anything well below that is either a lower-protein concentrate or a heavily flavoured blend.

Upper level. There's no Upper Level of Intake for whey concentrate. In practice, what limits a single serve is how comfortable your gut feels, not any safety limit, and with this grade it's usually the lactose. Concentrate is 4 to 8 per cent lactose, so a 30 g serve has a little over 1 gram to about 2.5 grams.

Worth knowing. If a concentrate hasn't agreed with you before, try a smaller serve before you switch grades. healthdirect notes that most people who are lactose intolerant can manage a small amount of lactose at a time, so half a serve is an easy first step. What you need depends on your age, diet and health, so talk to one of our naturopaths.

Food sources

Food first, where the diet allows it.

  • Ricotta: a whey cheese, and the closest thing in the food aisle to concentrated whey protein (about 14 g of protein per half cup)
  • Protein bars and protein biscuits: whey protein concentrate is one of the most common protein bases in them (usually 10 to 20 g of protein per bar, most of it whey)
  • High-protein yoghurts and flavoured milk drinks: commonly 15 to 25 g per bottle or tub, from a mix of milk protein and added whey
  • Protein-fortified breakfast cereals and dairy desserts: typically made with lower-protein concentrates rather than WPC80 (varies widely, so read the ingredient line for whey protein concentrate)
  • Cow's milk: the source of all whey, and the reason lactose is in the powder at all; 1 cup (250 mL) supplies about 8 g of protein, roughly a fifth of it whey

Before you start

If any of these sound like you, talk to one of our naturopaths or your doctor before you start.

  • You're allergic to cow's milk protein. Concentrate is a milk protein, so it's not suitable.
  • You're lactose intolerant. This is the highest-lactose whey grade, at 4 to 8 per cent of the powder, and it isn't a certified lactose-free product.
  • You're allergic to soy or egg. Soy lecithin is a common mixing agent and some products declare egg, so read the allergen statement.
  • You have, or have had, kidney or liver disease. Talk to your doctor about your total protein intake first.
  • You're pregnant. A product labelled as a formulated supplementary sports food must say it's not suitable for pregnant women except under medical or dietetic supervision.
  • Children and teenagers under 15. The same required statement applies to formulated supplementary sports foods.
  • You have irritable bowel symptoms. Lactose, gums, sweeteners and sugar alcohols in flavoured powders are common triggers.
  • You compete under an anti-doping code. Check the batch has been tested before you use it.
  • You're buying from overseas websites. Those products aren't regulated in Australia for quality or safety.
  • You're looking at low-protein concentrates (WPC34 and similar). Roughly half the powder is lactose, which matters if dairy sugar is the problem.
  • If you take prescription medicines, check with your doctor, pharmacist or our naturopaths before you start.

The evidence, and its limits

How it works

The protein in concentrate and isolate is exactly the same. What's different is the fifth of the powder that's left behind when concentrate is filtered less. Most of that is lactose, a milk sugar your small intestine has to split with an enzyme called lactase before you can absorb it. If you make less lactase, the unsplit sugar moves on to your large bowel, draws in water and is fermented by gut bacteria, which causes the bloating and wind people talk about. The milk fat left in the powder gives concentrate its creamier feel and some natural milk fats, and it's why an unflavoured concentrate tastes faintly of milk rather than of nothing.

The Australian rules

Whey protein concentrate has its own Schedule 1 item on Australia's permitted ingredients list (Schedule 1, Determination No. 2 of 2026), item 5204, and it's the most restricted item in the whey family. It's allowed only in combination with other allowed ingredients as a flavour, and only up to 5 per cent total flavour concentration in a medicine, as shown below. That sounds alarming until you see what it covers: whey protein concentrate used as a flavouring inside an AUST L listed medicine, not a tub of sports powder. Whey used as a protein ingredient in a listed medicine falls under item 5203 WHEY PROTEIN, which has a different condition: lactose must be present when it's taken by mouth. The tub on our shelf is neither. Australian protein powders are foods under the Australia New Zealand Food Standards Code, most often as formulated supplementary sports foods under Standard 2.9.4, which is why they carry a nutrition information panel and required statements rather than an AUST L number. Being on the list isn't the government endorsing a product or claim.

Read the instrument: Schedule 1, item 5204.

Not sure this is the right form for you? Ask one of our naturopaths. It is free and takes 10 minutes.

Whey Protein Concentrate is one form of Whey Protein. Always read the label and follow the directions for use. General information only, and not a substitute for advice from your doctor or one of our naturopaths.

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