{"product_id":"moogoo-kids-toothpaste-2","title":"MooGoo Kids Toothpaste","description":"\u003cp\u003eBuilding healthy brushing habits starts early, and MooGoo Kids Moothpaste makes it easy. This fluoride-free toothpaste is specially formulated for babies and toddlers using gentle, edible ingredients — so accidental swallowing is not a concern when used as directed. Silica works to gently remove plaque, surface stains and food residue without harming enamel, while Xylitol helps keep plaque and cavity-causing bacteria at bay. With a delicious natural Blueberry Smoothie flavour and an enamel-friendly pH, it supports the oral microbiome and encourages little ones to look forward to brushing.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFluoride-free formula that is safe if swallowed when used as directed — ideal for babies and toddlers\u003c\/li\u003e\n\u003cli\u003eSilica gently removes plaque, surface stains and food residue without damaging enamel\u003c\/li\u003e\n\u003cli\u003eXylitol helps prevent plaque and cavity-causing bacteria from forming\u003c\/li\u003e\n\u003cli\u003eNatural Blueberry Smoothie flavour that children enjoy, helping to build a positive brushing routine\u003c\/li\u003e\n\u003cli\u003eEnamel-friendly pH to help protect developing teeth\u003c\/li\u003e\n\u003cli\u003eSupports the oral microbiome and healthy dental habits from an early age\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Advantages\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFree from SLS, SLES, Alcohol, Saccharin, Titanium Dioxide, Parabens, Triclosan, Fluoride, Chlorhexidine, Hydrogen Peroxide, artificial colours and artificial sweeteners\u003c\/li\u003e\n\u003cli\u003eFormulated with gentle, edible ingredients — accidental swallowing is not a concern when used as directed\u003c\/li\u003e\n\u003cli\u003eLow-foam formula without harsh synthetic detergents\u003c\/li\u003e\n\u003cli\u003eProudly Australian made and owned\u003c\/li\u003e\n\u003cli\u003eCruelty free with recyclable packaging\u003c\/li\u003e\n\u003cli\u003eFull ingredient transparency — all ingredients listed on the brand website\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eSorbitol, Glycerin, Aqua, Silica, Xylitol, Sodium Cocoyl Methyl Taurate, Natural Blueberry Flavour, Xanthan Gum.\u003c\/p\u003e\n\u003ch3\u003eDirections for Use\u003c\/h3\u003e\u003cp\u003eSqueeze a pea-sized amount of Moothpaste onto your child's toothbrush. Brush gently in small circles to clean teeth and gums without scrubbing too hard. Spend about two minutes brushing. After brushing, spit out the toothpaste but do not rinse straight away, so the minerals can keep working to strengthen and protect their teeth. Safe if swallowed when used as directed. Brush twice daily. Replace the toothbrush every three months or when bristles start to fray.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\u003cp\u003eStore below 30°C.\u003c\/p\u003e\n\u003ch3\u003eCautions\u003c\/h3\u003e\u003cp\u003eAs with all natural products, patch test for allergies before use. While safe if swallowed in small amounts when used as directed, encourage children to spit where possible. Ingredients may be updated occasionally; refer to the ingredient list on the product packaging for the most current information.\u003c\/p\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\u003cp\u003echildren\u003c\/p\u003e","brand":"Moogoo","offers":[{"title":"50g \/ Strawberries and Cream","offer_id":54551791731060,"sku":"9335955008148","price":7.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/moogoo-kids-toothpaste-976561.webp?v=1780764205","url":"https:\/\/www.mrvitamins.com.au\/products\/moogoo-kids-toothpaste-2","provider":"Mr Vitamins","version":"1.0","type":"link"}