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Maqui and Acai are the ultimate purple antioxidant superfoods - there's a 500mg dose of each in every Purple Luvju. We've also added Raw Cacao, Sour Cherries and White Mulberries to complete your super antioxidant fix.

A juicy explosion of energising antioxidant goodness! Loving Earth's Purple Luvju contains a 500 mg dose of each of the highest antioxidising berries in existence: Maqui and Acai. To these we’ve added Cashew, White Mulberry, Sour Cherry and Cacao, moulding them into a classic heart-shape. What we end up with is a really juicy multi-dimensional flavour arising between the creaminess of the Cashew and the White Mulberry together with the tartness and the bitterness of the Sour Cherry and the Cacao. Finally, the Maqui and Acai comes in over the end, resulting in a beautiful purple colour.

  • Cane Sugar Free
  • Gluten Free
  • Dairy Free
  • Low GI
  • Vegan
  • Fair Trade

  • Benefits


    Our Acai Powder is wildharvested from Acai palms growing in the coastal estuaries of the Tumaco region in Colombia, where they get mineralised by the Pacific Ocean. This, along with the fact that the Acai pulp is NOT pasteurised before it is freeze-dried, results in an ORAC score of 182,146 uM trolox / 100g. This is nearly twice as much as Acai sourced from the Brazilian Amazon making it an extremely high source of anti-oxidants.

    Maqui Berry

    Our raw freeze-drying process retains maximum nutrients meaning that our Raw Organic Maqui Powder is a true wholefood supplement. With the highest antioxidant quantity of any fruit, Maqui is reported to stimulate weight loss, delays the ageing process and detoxifies and cleanses the body. Research is also showing that it's a powerful anti-inflammatory and contains high levels of polyphenols and anthocyanins.

    Antioxidants are substances that delay the oxidation process, which is the natural deterioration of cells leading to ageing. A growing body of literature points to the importance of natural antioxidants from many plants, which may be used to reduce cellular oxidative damage, not only in foods, but also in the human body. This may provide protection against a wide range of chronic diseases. The ORAC test measures a food’s antioxidant ability to neutralise free radicals and potentially mitigate health imbalances. The USDA recommend up to 5,000 ORAC units per day and more if under any of the various stressors most of us face each day. Most individuals get only 1,200 ORAC units or less per day; using a wholefood supplement such as Maqui as part of a healthy balanced diet will ensure that you're getting enough antioxidants to reap the maximum benefit.

    Anthocyanins are antioxidant flavonoids that protect many body systems and have some of the strongest physiological effects of any plant compounds. They're produced by plants for self-protection against sun, irradiation, diseases and biological enemies.

    Laboratory research shows that anthocyanins:

  • Reduce the coagulation of blood platelets, inhibiting formation of blood clots involved in stroke, pulmonary embolism, peripheral vascular disease and heart attack.
  • Promote higher levels of “good” cholesterol, HDL.
  • Inhibit oxidation of “bad” cholesterol, LDL.
  • Neutralize oxygen radicals.
  • Down-regulate enzymes leading to inflammatory reactions that cause pain and stimulate other diseases.
  • Cashews

    Heart Health

    Cashews are great for your heart! They have a lower fat content than other nuts and approximately 75% of their fat is unsaturated fatty acids, with about 75% of this unsaturated fatty acid being oleic acid - the same heart-healthy monounsaturated fat found in olive oil. Studies show that oleic acid promotes good cardiovascular health. Studies of diabetic patients show that monounsaturated fat, when added to a low-fat diet, can help to reduce high triglyceride levels. Triglycerides are a form in which fats are carried in the blood, and high triglyceride levels are associated with an increased risk for heart disease, so ensuring you have some monounsaturated fats in your diet by enjoying cashews is a good idea, especially for persons with diabetes.


    Cashews are an excellent source of the minerals copper, magnesium, as well as zinc and manganese. Copper is important for the utilisation of iron, the development of bone and connective tissue and the production of the skin and hair pigment called melanin. Magnesium helps the body maintain a healthy ratio of calcium to potassium, and low magnesium levels may increase the risk of high blood pressure and heart attacks.



    Raw Cacao beans contain 10 grams of flavonol antioxidants per 100 grams, which is an incredible 10%. Research has also demonstrated that the antioxidants in cacao are highly stable and easily available to human metabolism. In the adjacent table you can see that our Loving Earth Raw Chocolate has more antioxidants than Goji Berries and Acai Berries. The ORAC (Oxygen Radical Absorbance Capacity) scale was developed by the United States Department of Agriculture to measure the ability of antioxidants to absorb free radicals, which normally cause cell and tissue damage. The higher the ORAC score, the higher the level of antioxidants present in the food.

    Magnesium for the Heart and Brain

    Raw cacao is the primary dietary source of magnesium, the most deficient mineral in western civilisation. Magnesium is the most important mineral for a healthy functioning heart. It also plays a key role in producing energy for the neurons in the brain from glucose. So when there is an abundance of magnesium the brain works with clarity and focus.

    Mood elevators and Anti-depressants

    Cacao is a great source of serotonin, dopamine, anandamide and phenylethylamine (PEA), four well-studied neurotransmitters, which are associated with feelings of well being and help alleviate depression. Both PEA and Anandamide (the bliss chemical) are found in abundance in the brains of happy people and are particularly released when we are feeling happy. Both of these nuerotransmitters are present in raw cacao in large enough quanitities to affect the brain and lift our moods. Cacao also contains monoamine oxidase inhibitors (MAO Inhibitors) that keep neurotransmitters in the bloodstream for longer without being broken down.

    We have all experienced the positive feelings associated with eating chocolate, now we have access to pure raw unadulterated chocolate in the form of organic raw cacao. This is much more potent than the processed chocolate and doesn't have any sugar or dairy products blocking the positive effects of all the goodies in raw cacao. My experience is that eating 11 raw cacao beans is enough to experience a blissful sense of well being.

    White Mulberries

    White Mulberries serve to "tonify" the blood. They are a great source of protein, iron, calcium, vitamin K, C, A, B6 and E, fiber, potassium, niacin, riboflavin, folic acid, manganese, magnesium and antioxidants.


    Organic Raw Cashews, organic sour cherries, Organic White Mulberries, organic dates, Organic Raw Cacao Nibs, Organic Maqui, Organic Acai

    *Made in Australia from imported ingredients

    suggested dose

    Enjoy as a healthy, energising snack whenever you need a boost. Great to carry with you on days spent outdoors, whether going for a hike or chilling out at a music festival!