{"title":"Chief Nutrition","description":"","products":[{"product_id":"chief-collagen-bar-cashew-shortbread","title":"Chief Collagen Bar Cashew Shortbread","description":"\u003cp\u003eA biscuity, nut butter based snack to satisfy your sweet cravings. They're clean and natural, with no sugar alcohols or artificial thickeners and fillers. We don't use dates which means they're very low sugar, low carb, with plenty of protein from collagen (a tasteless, environmentally friendly protein source) and healthy fats from nuts to keep you full for longer.\u003c\/p\u003e\u003ch4\u003eServing Suggestion\u003c\/h4\u003e\u003cp\u003eEnjoy as a between-meal snack or post-workout treat. Store in a cool place and consume by the date indicated on the packaging.\u003c\/p\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cp\u003eConfirm from product label\u003c\/p\u003e\u003ch4\u003eAllergens\u003c\/h4\u003e\u003cp\u003eConfirm from product label - may contain tree nuts (cashew), gluten, and other potential allergens\u003c\/p\u003e\u003cp\u003eAlways review label for full list of ingredients.\u003c\/p\u003e\u003ch4\u003eNutrition Information\u003c\/h4\u003e\u003cp\u003eConfirm from product label\u003c\/p\u003e\u003ch4\u003eStorage\u003c\/h4\u003e\u003cp\u003eStore in a cool, dry place away from direct sunlight. Keep product in original packaging.\u003c\/p\u003e\u003cp class=\"disc\"\u003eAlways read the label and follow the directions for use. For allergen information, see product packaging. Seek medical advice if allergic reactions occur.\u003c\/p\u003e","brand":"Chief","offers":[{"title":"45g \/ Cashew Shortbread","offer_id":41327320957082,"sku":"19369998020956","price":5.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/products\/chief-collagen-bar-oct-2020-cashew.png?v=1661678622"},{"product_id":"chief-collagen-bar-hazelnut-brownie","title":"Chief Collagen Bar Hazelnut Brownie","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA biscuity, nut butter based snack to satisfy your sweet cravings. They're clean and natural, with no sugar alcohols or artificial thickeners and fillers. We don't use dates which means they're very low sugar, low carb, with plenty of protein from collagen (a tasteless, environmentally friendly protein source) and healthy fats from nuts to keep you full for longer. With ~16g of protein they're perfect pre or post workout or simply as a delicious treat to get you through to meal time! Keto and Paleo friendly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMost snack bars are full of artificial thickeners, fillers, emulsifiers, sweeteners and sugar alcohols. The healthier ones are full of dates and a snack with 4+ teaspoons of sugar isn't one you can feel good about eating every day.\u003cbr\u003e\u003cbr\u003eThese bars are made with nut butter and being free from artificial junk and dried fruit means they're not the chewy bar you might be used to, they're a delicious biscuit texture. \u003c\/p\u003e\n\u003cp\u003eWe use grass-fed collagen peptides for extra protein because we love its clinically proven benefits for anti-ageing and recovery, and it's better for the planet too.\u003c\/p\u003e","brand":"Chief","offers":[{"title":"45g \/ Hazelnut Brownie","offer_id":41327321088154,"sku":"19369998119124","price":5.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/products\/chief-collagen-bar-oct-2020-hazelnut.png?v=1661678607"},{"product_id":"chief-collagen-bar-peanut-butter","title":"Chief Collagen Bar Peanut Butter","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA biscuity, nut butter based snack to satisfy your sweet cravings. They're clean and natural, with no sugar alcohols or artificial thickeners and fillers. We don't use dates which means they're very low sugar, low carb, with plenty of protein from collagen (a tasteless, environmentally friendly protein source) and healthy fats from nuts to keep you full for longer. With ~16g of protein they're perfect pre or post workout or simply as a delicious treat to get you through to meal time! Keto and Paleo friendly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMost snack bars are full of artificial thickeners, fillers, emulsifiers, sweeteners and sugar alcohols. The healthier ones are full of dates and a snack with 4+ teaspoons of sugar isn't one you can feel good about eating every day.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThese bars are made with nut butter and being free from artificial junk and dried fruit means they're not the chewy bar you might be used to, they're a delicious biscuit texture. \u003c\/p\u003e\n\u003cp\u003eWe use grass-fed collagen peptides for extra protein because we love its clinically proven benefits for anti-ageing and recovery, and it's better for the planet too.\u003c\/p\u003e","brand":"Chief","offers":[{"title":"45g \/ Peanut Butter","offer_id":41327321120922,"sku":"19369998041326","price":5.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/products\/chief-collagen-bar-oct-2020-peanut.png?v=1661678626"},{"product_id":"chief-beef-and-chilli-bar","title":"Chief Beef and Chilli Bar","description":"\u003cp\u003eA clean, meaty snack to satisfy your savoury cravings. We slow dry the bars to create a tender and easy to eat snack that's packed full of flavour and nutrients. Free from all the nasty stuff you usually find in dried and cured meats, very low in sugar and made from 100% organic, grass-fed, grass-finished, regeneratively farmed Aussie beef - they taste like a delicious roast!\u003c\/p\u003e\u003ch4\u003eProduct Strengths\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eHigh protein content from beef\u003c\/li\u003e\n\u003cli\u003eConvenient bar format for portability\u003c\/li\u003e\n\u003cli\u003eSavoury beef and chilli flavour profile\u003c\/li\u003e\n\u003cli\u003eNo artificial colours or flavours confirm from label\u003c\/li\u003e\n\u003cli\u003eShelf-stable packaging\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eServing Suggestion\u003c\/h4\u003e\u003cp\u003eEnjoy as a between-meals snack, post-workout protein boost, or as part of a balanced lunch. Pairs well with fresh vegetables or fruit.\u003c\/p\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cp\u003eBeef, Chilli flavouring, spices, salt, preservatives. Confirm complete ingredient list and allergens from product label\u003c\/p\u003e\u003ch4\u003eAllergens\u003c\/h4\u003e\u003cp\u003eConfirm from product label - may contain: celery, gluten, soy, or other allergens\u003c\/p\u003e\u003cp\u003eAlways review label for full list of ingredients.\u003c\/p\u003e\u003ch4\u003eNutrition Information\u003c\/h4\u003e\u003cp\u003eConfirm nutrition panel from product label: protein, fat, carbohydrate, sodium content per bar\u003c\/p\u003e\u003ch4\u003eStorage\u003c\/h4\u003e\u003cp\u003eStore in a cool, dry place. No refrigeration required due to shelf-stable formulation.\u003c\/p\u003e\u003cp class=\"disc\"\u003eAlways read the label and follow the directions for use.\u003c\/p\u003e","brand":"Chief","offers":[{"title":"40g \/ Chilli","offer_id":41327321186458,"sku":"19357204000014","price":6.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/products\/ChiefMeatBarChilliWeb.png?v=1661678657"},{"product_id":"chief-double-choc-collagen-bar","title":"Chief Double Choc Collagen Bar","description":"\u003cp data-mce-fragment=\"1\"\u003eTake your taste buds on a wild ride, \u003cspan data-mce-fragment=\"1\"\u003ethe ultimate fusion of indulgence and nutrition, with our new chocolate covered Collagen Protein Bars. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eBeneath the heavenly dark chocolate lies a delectable core of biscuity, chocolatey Cashew Butter. \u003c\/span\u003eBut this bar is more than just an enticing delight for your taste buds. It's still a powerhouse of protein, healthy fats and fibre, meticulously crafted to fuel your #ChiefLife and vanquish hunger.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIt's easy to find bars with great macros, or with clean ingredients, but it's hard to find both. We've done it with these bars, incredible macros AND clean ingredients!\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eA clean treat that'll beat sugar cravings and get you through to meal time.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUse as a protein source for your smoothies (blends well!)\u003c\/li\u003e\n\u003cli\u003eCrumble on top of your breakfast (e.g. yoghurt, oats, etc)\u003c\/li\u003e\n\u003cli\u003eCan be kept in your glovebox (heat resistant - does not apply to chocolate covered flavours)\u003c\/li\u003e\n\u003cli\u003eWill last up to 14 months without refrigeration. Keep in the fridge or freezer for longer storage.\u003c\/li\u003e\n\u003cli\u003eGreat pre or post workout.\u003c\/li\u003e\n\u003cli\u003eGreat to have with the beef bars for a more complete meal.\u003c\/li\u003e\n\u003cli\u003eKids love them too!\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Chief","offers":[{"title":"45g","offer_id":44061444374682,"sku":"9357204000604","price":5.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-double-choc-collagen-bar-401664.jpg?v=1700505001"},{"product_id":"chief-choc-peanut-butter-collagen-bar","title":"Chief Choc Peanut Butter Collagen Bar","description":"\u003cp data-mce-fragment=\"1\"\u003eTake your taste buds on a wild ride, \u003cspan data-mce-fragment=\"1\"\u003ethe ultimate fusion of indulgence and nutrition, with our new chocolate covered Collagen Protein Bars. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eBeneath the heavenly dark chocolate lies a delectable core of biscuity, Peanut Butter. \u003c\/span\u003eBut this bar is more than just an enticing delight for your taste buds. It's still a powerhouse of protein, healthy fats and fibre, meticulously crafted to fuel your #ChiefLife and vanquish your hunger.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIt's easy to find bars with great macros, or with clean ingredients, but it's hard to find both. We've done it with these bars, incredible macros AND clean ingredients!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh in dairy free protein and healthy fats to keep you full for longer\u003c\/li\u003e\n\u003cli\u003eHigh in fibre for gut health\u003c\/li\u003e\n\u003cli\u003eNo added sugar, artificial sweeteners or sugar alcohols\u003c\/li\u003e\n\u003cli\u003eNo artificial thickeners and fillers\u003c\/li\u003e\n\u003cli\u003eNo dried fruit means they're low sugar\u003c\/li\u003e\n\u003cli\u003eGet friendly, no bloating or gas\u003c\/li\u003e\n\u003cli\u003eKeto and Paleo friendly\u003c\/li\u003e\n\u003cli\u003e5 Star Health Rated!\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Chief","offers":[{"title":"45g","offer_id":44061444440218,"sku":"9357204000611","price":5.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-choc-peanut-butter-collagen-bar-104859.jpg?v=1699004943"},{"product_id":"chief-chipotle-n-lime-biltong-30g","title":"Chief Chipotle n Lime Biltong 30g","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhen you want a clean snack to satisfy your savoury cravings, you'll love our biltong. Just like slow cooking is better than zapping in a microwave, we slow air dry our beef which means it's naturally more tender and healthier than jerky. Free from all the nasty stuff you usually find in dried and cured meats, very low in sugar and taste the difference with 100% organic, grass-fed, grass-finished, regeneratively farmed Aussie beef.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePerfect pre or post exercise or simply as a clean, high protein, low carb treat that'll get you through to meal time without filling you up too much. They're also perfect to keep in the pantry to use with your weekly meal prep. Use them to add a high quality protein source to salads, pizza and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eHow to Use Them?\u003c\/h4\u003e\n\u003ch4\u003e\u003cstrong\u003eA clean, high protein, low carb snack to replace high carb savoury snacks (like chips).\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eKeep them in your glovebox (heat won't affect them).\u003c\/li\u003e\n\u003cli\u003eKeep them in your pantry to use as a prep free way to add protein to meals.\u003c\/li\u003e\n\u003cli\u003eWill last up to 10 months without refrigeration. Keep in the fridge or freezer for longer storage.\u003c\/li\u003e\n\u003cli\u003eGreat pre or post workout.\u003c\/li\u003e\n\u003cli\u003eKids love them too!\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Chief","offers":[{"title":"30g","offer_id":44164986732698,"sku":"9357204000260","price":6.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-chipotle-n-lime-biltong-30g-368748.jpg?v=1701238234"},{"product_id":"chief-organic-beef-liver-capsules","title":"Chief Organic Beef Liver capsules","description":"\u003cp\u003eChief Organic Beef Liver capsules are made from certified organic, grass-fed and grass-finished Australian beef liver. Each capsule is packed with essential vitamins and minerals including iron, copper, vitamin A and the full spectrum of B vitamins, particularly B12. The product is lab-tested for purity, pesticides and heavy metals, and is supported by humane, high animal welfare standards.\u003c\/p\u003e\u003ch4\u003eProduct Strengths\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e81% Organic Australian grass-fed and grass-finished beef liver (500mg per capsule)\u003c\/li\u003e\n\u003cli\u003eExcellent source of iron, copper, vitamin A and B vitamins\u003c\/li\u003e\n\u003cli\u003eEspecially rich in vitamin B12 for energy support\u003c\/li\u003e\n\u003cli\u003eNo added hormones, antibiotics or GMO\u003c\/li\u003e\n\u003cli\u003eCertified humane with high animal welfare standards\u003c\/li\u003e\n\u003cli\u003eLab-tested for purity, pesticides and heavy metals\u003c\/li\u003e\n\u003cli\u003eAustralian made and family-owned company\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cp\u003eOrganic Australian Grass-fed and Grass-finished Beef Liver 500mg (81%), Bovine Gelatine Capsule 120mg (19%). No other ingredients or fillers.\u003c\/p\u003e\u003ch4\u003eAllergens\u003c\/h4\u003e\u003cp\u003eAlways review label for full list of ingredients.\u003c\/p\u003e\u003ch4\u003eSuggested Use\u003c\/h4\u003e\u003cp\u003eAdults: Take 4 capsules daily. Capsules can be taken whole or opened to mix contents with food or drink (e.g. in a smoothie), as directed by your healthcare professional.\u003c\/p\u003e\u003ch4\u003eStorage\u003c\/h4\u003e\u003cp\u003eStore below 25C in a cool, dry place. Keep bottle tightly closed.\u003c\/p\u003e\u003cp class=\"disc\"\u003eAlways read the label and follow the directions for use. Supplements should not replace a balanced diet. Contains iron - keep out of reach of children. If symptoms persist or you experience any adverse effects, consult your healthcare professional.\u003c\/p\u003e","brand":"Chief","offers":[{"title":"120 capsules","offer_id":44437713256602,"sku":"9357204000703","price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-organic-beef-liver-capsules-301115.jpg?v=1707791573"},{"product_id":"chief-organic-beef-offal-multivitamin-capsules","title":"Chief Organic Beef Offal Multivitamin Capsules","description":"\u003cdiv class=\"m6lm high\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEnjoy all the benefits of organ meat with Chief Organic Beef Offal Multivitamin capsules. Packed with a diverse array of essential vitamins and minerals, including Iron, Copper, Selenium, Vitamin A, B3 (Niacin), B9 (Folate), B12, Vitamin C, and Choline, Chief’s beef organ capsules offer comprehensive nutritional support for your body.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChief Organic Beef Offal Multivitamin is nutrient-rich organ meats of Australian grass-fed cattle, carefully selected and expertly formulated into convenient capsules. Not everyone enjoys the taste of organ meats, so they’re encapsulated their goodness for easy consumption!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eWhat is beef offal?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBeef offal refers to the nutrient-rich organs and tissues of cattle that are often overlooked in traditional Western diets. These include organs such as the liver, kidneys, heart, and spleen, as well as other parts like the tongue, tripe (stomach lining), and marrow. Offal is prized for its dense concentration of vitamins, minerals, and essential nutrients, making it a valuable addition to a balanced diet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eWhy choose beef organ supplements over synthetic vitamins? \u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBecause they're nature's perfect package, offering bioavailable nutrients in their most natural form with benefits such as:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eImproved energy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eProtection from free radicals\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eImproved collagen production\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eImproved liver function\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eImproved metabolism and cognitive function\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Chief","offers":[{"title":"120 capsules","offer_id":44437718401178,"sku":"9357204000710","price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-organic-beef-offal-multivitamin-capsules-514630.jpg?v=1708101227"},{"product_id":"chief-organic-beef-liver-heart-kidney-capsules","title":"Chief Organic Beef Liver Heart \u0026 Kidney Capsules","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChief Organic Beef Liver, Heart \u0026amp; Kidney Immunity Boost is a potent blend of nutrient-dense organ meats that serve as a powerhouse source of essential vitamins and minerals crucial for immune function. Why settle for synthetic vitamins when you can nourish your body with real food? Beef liver, heart, and kidney are among nature's most nutrient-rich foods, offering superior bioavailability compared to synthetic supplements.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWith a rich composition including Iron, Copper, Selenium, Zinc, Vitamin A, B9 (Folate), B12, Vitamin D, and Vitamin C, these beef organ capsules provide comprehensive nutritional support for a robust immune system.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePlus, they come in convenient capsule form that allows you to enjoy the benefits of beef liver, heart, and kidney without the need to endure their strong flavours. And you don’t need to buy separate supplements because you can enjoy the combined benefits of beef liver, heart, and kidney in one convenient formula!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eWhy choose Chief Organic Beef Liver, Heart \u0026amp; Kidney Immunity Boost?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBecause they're nature's perfect package, offering bioavailable nutrients in their most natural form with benefits such as:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eImproved immune system\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eImproved healing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLess free radical damage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eImproved collagen production\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eImproved vitality\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Chief","offers":[{"title":"120 capsules","offer_id":44437723480218,"sku":"9357204000727","price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-organic-beef-liver-heart-kidney-capsules-971762.jpg?v=1708101181"},{"product_id":"chief-grass-fed-collagen-protein-powder","title":"Chief Grass-Fed Collagen Protein Powder - Unflavoured","description":"\u003cp\u003e100% Australian Grass-fed Hydrolysed Bovine Collagen Peptides Type I and III with an average molecular weight \u0026lt;1kDa (highly bioavailable).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eCollagen peptides are a completely hydrolysed form of collagen protein, which means the amino acid strands of the protein are broken into individual collagen peptides making them easy to digest and highly bioavailable. Studies have shown more than 90% of collagen peptides are digested and available in the bloodstream within one hour.\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eYou need to be careful with where your collagen comes from. Most\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e collagen powder comes from overseas, and \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003esome have tested positive for\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e traces of heavy metal contamination. \u003c\/span\u003eWhile some brands use Australian bovine sources, they ship raw ingredients to the US to be hydrolysed then ship it all the way back to Australia. Our collagen is 100% Australian grown, hydrolysed and made. Home grown quality you can trust.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStudies show Hydrolysed Collagen:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eHelps speed up muscle recovery\u003c\/li\u003e\n\u003cli\u003eHelps build tendon strength\u003c\/li\u003e\n\u003cli\u003eHelps reduce joint pain and improve mobility\u003c\/li\u003e\n\u003cli\u003eImproves bone growth and density\u003c\/li\u003e\n\u003cli\u003eSupports skin hydration\u003c\/li\u003e\n\u003cli\u003eReduces fine lines and wrinkles\u003c\/li\u003e\n\u003cli\u003eSupports skin elasticity, thickness and regeneration\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Chief","offers":[{"title":"450g \/ Unflavoured","offer_id":44453629624474,"sku":"9357204000758","price":52.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-grass-fed-collagen-protein-powder-685114.jpg?v=1708723990"},{"product_id":"chief-choc-mint-collagen-bar","title":"Chief Choc Mint Collagen Bar","description":"\u003cp\u003eTake your taste buds on a wild ride, \u003cspan data-mce-fragment=\"1\"\u003ethe ultimate fusion of indulgence and nutrition, with our new chocolate covered Collagen Protein Bars. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eBeneath the heavenly dark chocolate lies a delectable core of biscuity, chocolatey Cashew Butter with a refreshing minty kick.\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003eBut this bar is more than just an enticing delight for your taste buds. It's still a powerhouse of protein, healthy fats and fibre, meticulously crafted to fuel your #ChiefLife and vanquish hunger.\u003c\/p\u003e\n\u003cp\u003eIt's easy to find bars with great macros, or with clean ingredients, but it's hard to find both. We've done it with these bars, incredible macros AND clean ingredients!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh in dairy free protein and healthy fats to keep you full for longer\u003c\/li\u003e\n\u003cli\u003eGluten Free\u003c\/li\u003e\n\u003cli\u003eHigh in fibre for gut health\u003c\/li\u003e\n\u003cli\u003eNo added sugar, artificial sweeteners or sugar alcohols\u003c\/li\u003e\n\u003cli\u003eNo artificial thickeners and fillers\u003c\/li\u003e\n\u003cli\u003eNo dried fruit means they're low sugar\u003c\/li\u003e\n\u003cli\u003eGut friendly, no bloating or gas\u003c\/li\u003e\n\u003cli\u003eKeto and Paleo friendly\u003c\/li\u003e\n\u003cli\u003e5 Star Health Rated!\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Chief","offers":[{"title":"45g","offer_id":44841740632218,"sku":"9357204000901","price":5.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-choc-mint-collagen-bar-986526.jpg?v=1715845451"},{"product_id":"chief-grass-fed-collagen-protein-powder-creamy-vanilla","title":"Chief Grass-Fed Collagen Protein Powder - Creamy Vanilla","description":"\u003cp\u003e100% Australian Grass-fed Hydrolysed Bovine Collagen Peptides Type I and III with an average molecular weight \u0026lt;1kDa (highly bioavailable). This is\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan\u003e \u003c\/span\u003ea delicious and creamy vanilla flavour thanks to Buttermilk Powder and natural vanilla flavour. Buttermilk has the vitamins and minerals of milk without spiking your insulin. Great on its own or in your smoothie or coffee!\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan data-mce-fragment=\"1\"\u003eAbout Collagen Peptides:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003eCollagen peptides are a completely hydrolysed form of collagen protein, which means the amino acid strands of the protein are broken into individual collagen peptides making them easy to digest and highly bioavailable. Studies have shown more than 90% of collagen peptides are digested and available in the bloodstream within one hour.\u003c\/p\u003e\n\u003cp\u003eYou need to be careful with where your collagen comes from. Most collagen powder comes from overseas and some have tested positive for traces of heavy metal contamination. While some brands use Australian bovine sources, they ship raw ingredients to the US to be hydrolysed then ship it all the way back to Australia. Our collagen is 100% Australian grown, hydrolysed and made. Home grown quality you can trust.\u003c\/p\u003e\n\u003ch4\u003eBenefits of Collagen:\u003c\/h4\u003e\n\u003cp\u003eOur highly bioavailable, grass-fed Australian bovine collagen supports muscle recovery while nourishing your skin, joints, and gut for a fully rejuvenated you.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStudies show Hydrolysed Collagen:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eHelps speed up muscle recovery\u003c\/li\u003e\n\u003cli\u003eHelps build tendon strength\u003c\/li\u003e\n\u003cli\u003eHelps reduce joint pain and improve mobility\u003c\/li\u003e\n\u003cli\u003eImproves bone growth and density\u003c\/li\u003e\n\u003cli\u003eSupports skin hydration\u003c\/li\u003e\n\u003cli\u003eReduces fine lines and wrinkles\u003c\/li\u003e\n\u003cli\u003eSupports skin elasticity, thickness and regeneration\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Chief","offers":[{"title":"450g \/ Vanilla","offer_id":51617141129588,"sku":"9357204000765","price":52.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-grass-fed-collagen-protein-powder-creamy-vanilla-803310.webp?v=1727861501"},{"product_id":"chief-grass-fed-collagen-protein-powder-dark-chocolate","title":"Chief Grass-Fed Collagen Protein Powder - Dark Chocolate","description":"\u003cp\u003eAustralian Grass-fed Hydrolysed Bovine Collagen Peptides Type I and III with an average molecular weight \u0026lt;1kDa (highly bioavailable). This is a deliciously rich dark chocolate flavour combining the antioxidants of raw cacao with the subtle sweetness of monk fruit. Great on its own, as a hot chocolate, or in your smoothie or coffee!\u003c\/p\u003e\u003ch4\u003eProduct Strengths\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eAustralian grass-fed hydrolysed collagen peptides (73% of formula)\u003c\/li\u003e\n\u003cli\u003e11.2g protein per 15g serve\u003c\/li\u003e\n\u003cli\u003eNatural dark chocolate flavour with organic cacao\u003c\/li\u003e\n\u003cli\u003eZero added sugar; dairy-free and gluten-free\u003c\/li\u003e\n\u003cli\u003eSupports collagen production and joint flexibility\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cp\u003eAustralian Grass-Fed Hydrolysed Bovine Collagen Peptides (73%), Cocoa Powder (14%), Organic Raw Cacao Powder (10%), Himalayan Rock Salt, Guar Gum, Organic Camu Camu, Monk Fruit Extract\u003c\/p\u003e\u003ch4\u003eAllergens\u003c\/h4\u003e\u003cp\u003eAlways review label for full list of ingredients.\u003c\/p\u003e\u003ch4\u003eSuggested Use\u003c\/h4\u003e\u003cp\u003e1 serve (15g) daily. Mix with water, milk, smoothies, or add to food.\u003c\/p\u003e\u003ch4\u003eStorage\u003c\/h4\u003e\u003cp\u003eStore below 25°C in a dry place. Keep container sealed to maintain freshness.\u003c\/p\u003e\u003cp class=\"disc\"\u003eAlways read the label and follow the directions for use. Vitamin and mineral supplements should not replace a balanced diet.\u003c\/p\u003e","brand":"Chief","offers":[{"title":"450g \/ Choc","offer_id":51617141162356,"sku":"9357204000772","price":52.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-grass-fed-collagen-protein-powder-dark-chocolate-627355.webp?v=1728031781"},{"product_id":"chief-organic-beef-liver-powder","title":"Chief Organic Beef Liver Powder","description":"\u003cp\u003e\u003cspan\u003eAlmost all store bought vitamins are synthetic which the body doesn't as easily recognise therefore it’s harder for it to absorb and use them efficiently. The best source of vitamins is real food, and Beef Organs are some of the most nutrient dense sources of vitamins there are. Particularly high in B vitamins, they make a great daily supplement for energy.\u003c\/span\u003e\u003c\/p\u003e","brand":"Chief","offers":[{"title":"180g","offer_id":51788470387060,"sku":"9357204000956","price":54.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-organic-beef-liver-powder-298139.jpg?v=1740574185"},{"product_id":"chief-whey-creamy-vanilla-protein-wpc","title":"CHIEF WHEY CREAMY VANILLA PROTEIN WPC","description":"\u003cp\u003e\u003cstrong data-start=\"267\" data-end=\"331\"\u003eChief Whey Creamy Vanilla Protein (Whey Protein Concentrate)\u003c\/strong\u003e is a premium, grass-fed whey protein powder made in Australia from the milk of pasture-raised, grass-fed dairy cows. This protein delivers a \u003cstrong data-start=\"473\" data-end=\"516\"\u003esmooth, naturally sweet vanilla flavour\u003c\/strong\u003e with excellent mixability, making it ideal for shakes, smoothies, oats, or even baking. As a complete source of essential amino acids and naturally occurring branched-chain amino acids (BCAAs), it supports \u003cstrong data-start=\"722\" data-end=\"794\"\u003emuscle maintenance, recovery after training, and daily protein intake\u003c\/strong\u003e when combined with a balanced diet and active lifestyle. Free from artificial sweeteners, fillers, sugar alcohols, and unnecessary additives, this whey protein powder offers clean nutrition with minimal processing to retain nutrients and a creamy texture.\u003c\/p\u003e\n\u003ch3 data-start=\"2188\" data-end=\"2219\"\u003eKey Features \u0026amp; Benefits:\u003c\/h3\u003e\n\u003cul data-start=\"2220\" data-end=\"2887\"\u003e\n\u003cli data-start=\"2220\" data-end=\"2359\"\u003e\n\u003cp data-start=\"2222\" data-end=\"2359\"\u003e\u003cstrong data-start=\"2222\" data-end=\"2271\"\u003eAustralian grass-fed whey protein concentrates\u003c\/strong\u003e with naturally occurring amino acids and BCAAs. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2360\" data-end=\"2486\"\u003e\n\u003cp data-start=\"2362\" data-end=\"2486\"\u003e\u003cstrong data-start=\"2362\" data-end=\"2388\"\u003eCreamy vanilla flavour\u003c\/strong\u003e without artificial sweeteners, sugar alcohols, or fillers. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2487\" data-end=\"2645\"\u003e\n\u003cp data-start=\"2489\" data-end=\"2645\"\u003e\u003cstrong data-start=\"2489\" data-end=\"2554\"\u003eSupports muscle maintenance, recovery, and daily protein needs\u003c\/strong\u003e as part of a balanced diet and training program. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2646\" data-end=\"2769\"\u003e\n\u003cp data-start=\"2648\" data-end=\"2769\"\u003e\u003cstrong data-start=\"2648\" data-end=\"2677\"\u003eEasy to mix and versatile\u003c\/strong\u003e — perfect for shakes, smoothies, oats, or recipes. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2770\" data-end=\"2887\"\u003e\n\u003cp data-start=\"2772\" data-end=\"2887\"\u003e\u003cstrong data-start=\"2772\" data-end=\"2801\"\u003eGluten-free and low sugar\u003c\/strong\u003e, suitable for a range of dietary preferences.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Chief","offers":[{"title":"900g","offer_id":53692446933364,"sku":"9357204000475","price":99.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-whey-creamy-vanilla-protein-wpc-233024.webp?v=1770660195"},{"product_id":"chief-whey-smooth-chocolate-protein-wpc","title":"CHIEF WHEY SMOOTH CHOCOLATE PROTEIN WPC","description":"\u003cp\u003e\u003cstrong data-start=\"207\" data-end=\"252\"\u003eChief Whey Smooth Chocolate Protein (WPC)\u003c\/strong\u003e is a \u003cstrong data-start=\"258\" data-end=\"304\"\u003epremium grass-fed whey protein concentrate\u003c\/strong\u003e made in Australia from the milk of pasture-raised, grass-fed dairy cows. This chocolate-flavoured whey offers a \u003cstrong data-start=\"417\" data-end=\"439\"\u003erich, creamy taste\u003c\/strong\u003e without artificial sweeteners, fillers or additives, making it a delicious and wholesome choice for daily protein support. It provides a complete source of essential amino acids and naturally occurring branched-chain amino acids (BCAAs) to help support \u003cstrong data-start=\"693\" data-end=\"762\"\u003emuscle maintenance, recovery after exercise and overall wellbeing\u003c\/strong\u003e when combined with a balanced diet and active lifestyle. Its smooth texture blends easily with water, milk or plant-based drinks, and it’s versatile enough to be added to smoothies, oats, yoghurt or baking recipes.\u003c\/p\u003e\n\u003ch3 data-start=\"1928\" data-end=\"1959\"\u003eKey Features \u0026amp; Benefits:\u003c\/h3\u003e\n\u003cul data-start=\"1960\" data-end=\"2812\"\u003e\n\u003cli data-start=\"1960\" data-end=\"2112\"\u003e\n\u003cp data-start=\"1962\" data-end=\"2112\"\u003e\u003cstrong data-start=\"1962\" data-end=\"2019\"\u003ePremium Australian grass-fed whey protein concentrate\u003c\/strong\u003e — minimally processed for better nutrient retention. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2113\" data-end=\"2251\"\u003e\n\u003cp data-start=\"2115\" data-end=\"2251\"\u003e\u003cstrong data-start=\"2115\" data-end=\"2143\"\u003eSmooth chocolate flavour\u003c\/strong\u003e with natural cocoa and cacao — no artificial sweeteners or fillers. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2252\" data-end=\"2410\"\u003e\n\u003cp data-start=\"2254\" data-end=\"2410\"\u003e\u003cstrong data-start=\"2254\" data-end=\"2274\"\u003eComplete protein\u003c\/strong\u003e with essential amino acids and naturally occurring BCAAs to support muscle health and recovery. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2411\" data-end=\"2555\"\u003e\n\u003cp data-start=\"2413\" data-end=\"2555\"\u003e\u003cstrong data-start=\"2413\" data-end=\"2444\"\u003eHigh-quality protein source\u003c\/strong\u003e ideal for post-workout, meal replacement shakes or everyday nutrition. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2556\" data-end=\"2689\"\u003e\n\u003cp data-start=\"2558\" data-end=\"2689\"\u003e\u003cstrong data-start=\"2558\" data-end=\"2574\"\u003eMixes easily\u003c\/strong\u003e with water, milk or in smoothies and recipes — versatile and convenient. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2690\" data-end=\"2812\"\u003e\n\u003cp data-start=\"2692\" data-end=\"2812\"\u003e\u003cstrong data-start=\"2692\" data-end=\"2721\"\u003eGluten-free and low sugar\u003c\/strong\u003e formulation suitable for many dietary preferences.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Chief","offers":[{"title":"900g","offer_id":53692446966132,"sku":"9357204000468","price":99.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-whey-smooth-chocolate-protein-wpc-193936.webp?v=1770660261"},{"product_id":"chief-whey-unflavoured-protein-wpc","title":"CHIEF WHEY UNFLAVOURED PROTEIN WPC","description":"\u003cp\u003e\u003cstrong data-start=\"261\" data-end=\"322\"\u003eChief Whey Unflavoured Protein (Whey Protein Concentrate)\u003c\/strong\u003e is a \u003cstrong data-start=\"328\" data-end=\"366\"\u003epremium, clean whey protein powder\u003c\/strong\u003e sourced from \u003cstrong data-start=\"380\" data-end=\"421\"\u003e100 % Australian grass-fed dairy cows\u003c\/strong\u003e. This unflavoured whey protein concentrate (WPC) offers a natural and versatile way to increase daily protein intake without sweeteners, flavours or unnecessary additives. It’s minimally processed to retain more naturally occurring nutrients and bioactive compounds than heavily refined proteins, delivering a complete amino acid profile that supports muscle maintenance, recovery after exercise, satiety and overall daily nutrition. Its neutral taste makes it ideal for mixing into water, milk or plant-based drinks, smoothies, oats, yogurt, recipes and even baking — all without changing the flavour of your food or drink.\u003c\/p\u003e","brand":"Chief","offers":[{"title":"900g","offer_id":53692446998900,"sku":"9357204000451","price":99.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-whey-unflavoured-protein-wpc-576465.webp?v=1770660212"},{"product_id":"chief-organic-beef-sticks-mexican","title":"CHIEF ORGANIC BEEF STICKS MEXICAN","description":"\u003cp\u003eChief Organic Beef Sticks in Mexican flavour are compact, high-protein savoury snacks made from organic, grass-fed and grass-finished Australian beef. Gently fermented for a tender, easy-to-eat texture, they carry a warm, mild taco-style seasoning - a cleaner alternative to conventional meat sticks, salami and jerky for snacking on the go.\u003c\/p\u003e\u003ch4\u003eProduct Strengths\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMade with organic grass-fed and grass-finished Australian beef.\u003c\/li\u003e\n\u003cli\u003eWarm, mild Mexican-style seasoning.\u003c\/li\u003e\n\u003cli\u003eHigh in protein and low in carbohydrates.\u003c\/li\u003e\n\u003cli\u003eGluten free and paleo friendly.\u003c\/li\u003e\n\u003cli\u003eCompact, lunchbox-friendly snack for adults and kids.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eSuitable For \/ Not Suitable For\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Those avoiding gluten; Paleo lifestyles; Everyday snacking and meals.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNot suitable for:\u003c\/strong\u003e \u003cstrong\u003eAnyone with an allergy to the listed ingredients.\u003c\/strong\u003e\u003c\/p\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eAustralian organic grass-fed beef (approx. 91%).\u003c\/li\u003e\n\u003cli\u003eHerbs and spices.\u003c\/li\u003e\n\u003cli\u003eSea salt.\u003c\/li\u003e\n\u003cli\u003eHoney.\u003c\/li\u003e\n\u003cli\u003eCultured Swiss chard powder.\u003c\/li\u003e\n\u003cli\u003eGarlic, onion.\u003c\/li\u003e\n\u003cli\u003eNatural flavour.\u003c\/li\u003e\n\u003cli\u003eAntioxidant.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFull ingredient list and nutrition information are printed on the pack.\u003c\/p\u003e\u003ch4\u003eServing Suggestion\u003c\/h4\u003e\u003cp\u003eEnjoy a beef stick as a high-protein snack at home, at work or on the go.\u003c\/p\u003e\u003ch4\u003eAllergens\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003ePlease check the pack for the full allergen statement.\u003c\/strong\u003e\u003c\/p\u003e\u003ch4\u003eStorage\u003c\/h4\u003e\u003cp\u003eStore in a cool, dry place. Reseal after opening.\u003c\/p\u003e\u003cp class=\"disc\"\u003eThis product is a food and is not intended to diagnose, treat, cure or prevent any disease. Always read the label and use as directed.\u003c\/p\u003e\u003ch4\u003eDisclaimer\u003c\/h4\u003e\u003cp class=\"disc\"\u003eAlways read the label. This product is a food and is not intended to diagnose, treat, cure or prevent any disease.\u003c\/p\u003e","brand":"Chief","offers":[{"title":"25g","offer_id":54780004794740,"sku":"9357204002752","price":4.5,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-organic-beef-sticks-mexican-334729.jpg?v=1782306790"},{"product_id":"chief-organic-beef-sticks-sea-salt","title":"CHIEF ORGANIC BEEF STICKS SEA SALT","description":"\u003cp\u003eWhen hunger strikes on a busy day, Chief Organic Beef Sticks in Sea Salt deliver clean, satisfying protein you can trust. Crafted from certified organic, grass-fed and grass-finished Aussie beef, each 25g stick is fermented using natural methods for easy digestion — with no preservatives, seed oils, or artificial additives. A convenient grab-and-go snack suitable for the whole family, whether it's the lunchbox, gym bag, or glove compartment.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHigh protein — equivalent to the protein found in 1.5 large eggs per stick\u003c\/li\u003e\n\u003cli\u003eLow carb and low sugar — suited to keto, paleo, and carnivore lifestyles\u003c\/li\u003e\n\u003cli\u003eGluten free and dairy free\u003c\/li\u003e\n\u003cli\u003eNo nasty preservatives, no seed oils, and no artificial additives\u003c\/li\u003e\n\u003cli\u003eMade from certified organic, grass-fed and grass-finished Aussie beef — free from antibiotics and growth hormones\u003c\/li\u003e\n\u003cli\u003eNaturally fermented for easy digestion\u003c\/li\u003e\n\u003cli\u003eNutrient dense — provides protein, minerals and essential vitamins\u003c\/li\u003e\n\u003cli\u003eDietitian and nutritionist approved\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Advantages\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMade with certified organic beef from family-owned Australian farms — grass-fed and grass-finished\u003c\/li\u003e\n\u003cli\u003eFree from added dextrose, nitrites, nitrates, phosphates, sodium erythorbate, MSG, soy protein isolate and seed oils\u003c\/li\u003e\n\u003cli\u003eUses real food ingredients and natural processing methods only\u003c\/li\u003e\n\u003cli\u003eShelf stable for up to 12 months without refrigeration — perfect for on-the-go snacking\u003c\/li\u003e\n\u003cli\u003eConvenient single-serve 25g format, suitable for the whole family including kids\u003c\/li\u003e\n\u003cli\u003eCarnivore, keto, paleo, FODMAP, and low-carb friendly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDirections for Use\u003c\/h3\u003e\u003cp\u003eEnjoy as a snack any time of day. Keep in your bag, lunchbox, or glove compartment for a satisfying, high-protein snack on the go. Well suited as a post-workout protein snack.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\u003cp\u003eShelf stable for up to 12 months without refrigeration. Store in the fridge or freezer for longer storage. Use within 3 days of opening.\u003c\/p\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\u003cp\u003eadults, children\u003c\/p\u003e","brand":"Chief","offers":[{"title":"25g","offer_id":54780004827508,"sku":"9357204002745","price":4.5,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-organic-beef-sticks-sea-salt-356930.jpg?v=1781681086"},{"product_id":"chief-creatine-focus-powder","title":"CHIEF CREATINE FOCUS POWDER","description":"\u003cp\u003eWhether you're looking to support sharper mental focus, greater muscle power, or faster recovery, Chief Creatine Focus+ delivers a single-ingredient solution built for both brain and body performance. Each serve provides pharmaceutical-grade micronised creatine monohydrate — a natural compound found in meat and produced by the body to help muscles generate quick, powerful energy. With 100 serves per tub and no fillers, flavours, or artificial additives, this is creatine in its purest form, independently third-party lab tested by a TGA-licensed and APVMA-licensed Australian laboratory for purity, with no heavy metals, banned substances, or microbial contaminants detected.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHelps support sharper focus and faster thinking\u003c\/li\u003e\n\u003cli\u003eMay help improve memory and mental performance\u003c\/li\u003e\n\u003cli\u003eSupports greater muscle power and strength\u003c\/li\u003e\n\u003cli\u003eMay help improve performance during high-intensity training\u003c\/li\u003e\n\u003cli\u003eSupports faster muscular recovery\u003c\/li\u003e\n\u003cli\u003eMay help reduce perceived fatigue\u003c\/li\u003e\n\u003cli\u003eMay support better mood and higher stress tolerance, especially when sleep deprived\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Advantages\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e100% pure micronised creatine monohydrate — single ingredient, no fillers, flavours, or additives\u003c\/li\u003e\n\u003cli\u003ePharmaceutical-grade purity, independently third-party lab tested by a TGA-licensed and APVMA-licensed Australian laboratory\u003c\/li\u003e\n\u003cli\u003eNo heavy metals detected (all below USP limits) and no banned substances detected\u003c\/li\u003e\n\u003cli\u003eDissolves easily with no grittiness or chalky residue\u003c\/li\u003e\n\u003cli\u003eFree from artificial flavouring, bulking agents, proprietary blends, sucralose, maltodextrin, and gums\u003c\/li\u003e\n\u003cli\u003e100 serves per 300g tub\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eCreatine Monohydrate (micronised)\u003c\/p\u003e\n\u003ch3\u003eDirections for Use\u003c\/h3\u003e\u003cp\u003eTake 3g (1 scoop) per day, mixed into any drink — water, electrolytes, or coffee. Dissolves best in warm liquids. Can be taken at any time of day (morning, evening, pre- or post-training). Consistency matters more than timing. Safe to take alongside protein, collagen, or other supplements. Higher dose option: 5g per day is considered safe for healthy adults training hard, building muscle, or under high stress. Optional loading phase: 10–20g per day for 5–7 days, split into smaller doses, to saturate muscles faster.\u003c\/p\u003e\n\u003ch3\u003eCautions\u003c\/h3\u003e\u003cp\u003eLong-term studies at up to 10g per day show no harm to healthy kidneys, liver, or hydration levels. If you have a pre-existing kidney or liver condition, consult your healthcare practitioner before use.\u003c\/p\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\u003cp\u003eadults, athletes\u003c\/p\u003e","brand":"Chief","offers":[{"title":"300g","offer_id":54780004860276,"sku":"9357204000987","price":49.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-creatine-focus-powder-981064.jpg?v=1781681380"},{"product_id":"chief-choc-coated-collagen-bar","title":"CHIEF CHOC COATED COLLAGEN BAR","description":"\u003cp\u003eThe Chief Choc Coated Collagen Bar is a chocolate-coated snack bar built around grass-fed bovine collagen and a cashew-butter core. It is made with gut-friendly, low-sugar, real-food ingredients - free from added sugars, artificial sweeteners, thickeners and fillers - for a satisfying protein hit with a chocolatey finish.\u003c\/p\u003e\u003ch4\u003eProduct Strengths\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMade with grass-fed bovine collagen and a cashew-butter base.\u003c\/li\u003e\n\u003cli\u003eCoated in real dark chocolate (70% cocoa solids).\u003c\/li\u003e\n\u003cli\u003eNo added sugar and no artificial sweeteners.\u003c\/li\u003e\n\u003cli\u003eFree from thickeners, fillers and gluten.\u003c\/li\u003e\n\u003cli\u003eConvenient on-the-go snack.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eSuitable For \/ Not Suitable For\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Everyday snacking and meals.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNot suitable for:\u003c\/strong\u003e \u003cstrong\u003eAnyone with an allergy to the listed ingredients.\u003c\/strong\u003e\u003c\/p\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eCashews (approx. 59%).\u003c\/li\u003e\n\u003cli\u003eGrass-fed bovine collagen (approx. 18%).\u003c\/li\u003e\n\u003cli\u003eTapioca starch.\u003c\/li\u003e\n\u003cli\u003eDark chocolate (cocoa solids 70%, sugar, sunflower lecithin, natural flavour) (approx. 4%).\u003c\/li\u003e\n\u003cli\u003eCocoa powder (approx. 3%).\u003c\/li\u003e\n\u003cli\u003ePure maple syrup.\u003c\/li\u003e\n\u003cli\u003ePrebiotic fibre (saccharum officinarum).\u003c\/li\u003e\n\u003cli\u003eVanilla extract, natural chocolate flavour.\u003c\/li\u003e\n\u003cli\u003eOrganic camu camu powder.\u003c\/li\u003e\n\u003cli\u003eMCT oil powder (MCT oil coconut, acacia fibre).\u003c\/li\u003e\n\u003cli\u003eMonk fruit.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFull ingredient list and nutrition information are printed on the pack.\u003c\/p\u003e\u003ch4\u003eServing Suggestion\u003c\/h4\u003e\u003cp\u003eEnjoy one bar as a snack or a sweet protein-rich treat.\u003c\/p\u003e\u003ch4\u003eAllergens\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003eContains cashew (tree nut). May contain traces of other allergens - check the pack for the full allergen statement.\u003c\/strong\u003e\u003c\/p\u003e\u003ch4\u003eStorage\u003c\/h4\u003e\u003cp\u003eStore in a cool, dry place away from direct sunlight.\u003c\/p\u003e\u003cp class=\"disc\"\u003eThis product is a food and is not intended to diagnose, treat, cure or prevent any disease. Always read the label and use as directed.\u003c\/p\u003e\u003ch4\u003eDisclaimer\u003c\/h4\u003e\u003cp class=\"disc\"\u003eAlways read the label. This product is a food and is not intended to diagnose, treat, cure or prevent any disease.\u003c\/p\u003e","brand":"Chief","offers":[{"title":"45g \/ Pistachio","offer_id":54780004893044,"sku":"9357204000925","price":5.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-choc-coated-collagen-bar-986498.jpg?v=1782282588"},{"product_id":"chief-choc-coated-collagen-bar-1","title":"CHIEF CHOC COATED COLLAGEN BAR","description":"\u003cp\u003eThe Chief Choc Coated Collagen Bar is a chocolate-coated snack bar built around grass-fed bovine collagen and a cashew-butter core. It is made with gut-friendly, low-sugar, real-food ingredients - free from added sugars, artificial sweeteners, thickeners and fillers - for a satisfying protein hit with a chocolatey finish.\u003c\/p\u003e\u003ch4\u003eProduct Strengths\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMade with grass-fed bovine collagen and a cashew-butter base.\u003c\/li\u003e\n\u003cli\u003eCoated in real dark chocolate (70% cocoa solids).\u003c\/li\u003e\n\u003cli\u003eNo added sugar and no artificial sweeteners.\u003c\/li\u003e\n\u003cli\u003eFree from thickeners, fillers and gluten.\u003c\/li\u003e\n\u003cli\u003eConvenient on-the-go snack.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eSuitable For \/ Not Suitable For\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Everyday snacking and meals.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNot suitable for:\u003c\/strong\u003e \u003cstrong\u003eAnyone with an allergy to the listed ingredients.\u003c\/strong\u003e\u003c\/p\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eCashews (approx. 59%).\u003c\/li\u003e\n\u003cli\u003eGrass-fed bovine collagen (approx. 18%).\u003c\/li\u003e\n\u003cli\u003eTapioca starch.\u003c\/li\u003e\n\u003cli\u003eDark chocolate (cocoa solids 70%, sugar, sunflower lecithin, natural flavour) (approx. 4%).\u003c\/li\u003e\n\u003cli\u003eCocoa powder (approx. 3%).\u003c\/li\u003e\n\u003cli\u003ePure maple syrup.\u003c\/li\u003e\n\u003cli\u003ePrebiotic fibre (saccharum officinarum).\u003c\/li\u003e\n\u003cli\u003eVanilla extract, natural chocolate flavour.\u003c\/li\u003e\n\u003cli\u003eOrganic camu camu powder.\u003c\/li\u003e\n\u003cli\u003eMCT oil powder (MCT oil coconut, acacia fibre).\u003c\/li\u003e\n\u003cli\u003eMonk fruit.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFull ingredient list and nutrition information are printed on the pack.\u003c\/p\u003e\u003ch4\u003eServing Suggestion\u003c\/h4\u003e\u003cp\u003eEnjoy one bar as a snack or a sweet protein-rich treat.\u003c\/p\u003e\u003ch4\u003eAllergens\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003eContains cashew (tree nut). May contain traces of other allergens - check the pack for the full allergen statement.\u003c\/strong\u003e\u003c\/p\u003e\u003ch4\u003eStorage\u003c\/h4\u003e\u003cp\u003eStore in a cool, dry place away from direct sunlight.\u003c\/p\u003e\u003cp class=\"disc\"\u003eThis product is a food and is not intended to diagnose, treat, cure or prevent any disease. Always read the label and use as directed.\u003c\/p\u003e\u003ch4\u003eDisclaimer\u003c\/h4\u003e\u003cp class=\"disc\"\u003eAlways read the label. This product is a food and is not intended to diagnose, treat, cure or prevent any disease.\u003c\/p\u003e","brand":"Chief","offers":[{"title":"45g \/ Caramel","offer_id":54780004925812,"sku":"9357204000918","price":5.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-choc-coated-collagen-bar-368970.jpg?v=1782282785"},{"product_id":"chief-liver-and-spleen-iron-c","title":"CHIEF LIVER AND SPLEEN IRON C","description":"\u003cp\u003eIf you're looking to support your iron levels and energy without the digestive discomfort of synthetic iron supplements, Chief Iron+C offers a whole-food alternative. Combining organic beef spleen and organic beef liver — two of nature's richest sources of haem iron — with acerola cherry as a natural source of vitamin C, this formula helps maximise iron absorption alongside naturally occurring B vitamins and minerals. Freeze-dried to preserve nutrients and encapsulated for a taste-free experience, Chief Iron+C is sourced from organic, grass-fed and regeneratively farmed cattle with no added hormones, no antibiotics, and no Glyphosate.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDelivers haem (heme) iron — the form of iron found naturally in animal foods — which may absorb up to 5x better than iron from plants or synthetic supplements\u003c\/li\u003e\n\u003cli\u003eProvides 98% of the daily recommended intake of iron in its natural haem form\u003c\/li\u003e\n\u003cli\u003eNatural vitamin C from acerola cherry helps support enhanced iron absorption and provides antioxidant defence\u003c\/li\u003e\n\u003cli\u003eContains natural B12 to help create healthy blood cells and support energy levels\u003c\/li\u003e\n\u003cli\u003eContains natural folate (B9) to work alongside B12 and iron to help fight fatigue\u003c\/li\u003e\n\u003cli\u003eGentle on the gut — no digestive upset or toxicity risk unlike synthetic iron supplements\u003c\/li\u003e\n\u003cli\u003eDelivers the full spectrum of nutrients as nature intended, including natural cofactors such as B vitamins and minerals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Advantages\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMade from real food ingredients — not synthetic iron salts or chemical excipients\u003c\/li\u003e\n\u003cli\u003eSourced from organic, grass-fed and regeneratively farmed cattle with no added hormones, no antibiotics, and no Glyphosate\u003c\/li\u003e\n\u003cli\u003eFreeze-dried to lock in nutrients\u003c\/li\u003e\n\u003cli\u003eEncapsulated for a completely taste-free experience — capsules can also be opened and mixed into food or drink\u003c\/li\u003e\n\u003cli\u003eCertified humane with high animal welfare standards\u003c\/li\u003e\n\u003cli\u003eFODMAP Friendly, Gluten Free, Dairy Free, Paleo, Keto and Carnivore Friendly, and Organic\u003c\/li\u003e\n\u003cli\u003eSuitable for kids and adults\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eOrganic beef spleen, organic beef liver, acerola cherry (natural vitamin C source)\u003c\/p\u003e\n\u003ch3\u003eDirections for Use\u003c\/h3\u003e\u003cp\u003eTake 4 capsules per day. Capsules can be taken whole or opened and mixed with food or drink. Recommended to take in the morning. Allow a 30-minute window before or after coffee to avoid interference with nutrient absorption.\u003c\/p\u003e\n\u003ch3\u003eCautions\u003c\/h3\u003e\u003cp\u003eTaking supplements with coffee can interfere with the absorption of certain nutrients — a 30-minute window on either side is recommended.\u003c\/p\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\u003cp\u003eadults, children\u003c\/p\u003e","brand":"Chief","offers":[{"title":"120 capsules","offer_id":54780004958580,"sku":"9357204000734","price":49.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-liver-and-spleen-iron-c-632208.webp?v=1782906279"},{"product_id":"chief-carnivore-biltong-large","title":"CHIEF CARNIVORE BILTONG LARGE","description":"\u003cp\u003eIf you're looking for a clean, high-protein snack free from fillers, additives, and unnecessary ingredients, Chief Carnivore Biltong is built for you. Made from organic, grass-fed and grass-finished Aussie beef, it contains just three ingredients — beef, salt, and a touch of vinegar — making it ideal for those following a carnivore, keto, paleo, or low-carb lifestyle. Slow air-dried rather than heat-processed, each tender slice delivers as much protein as two eggs per serve with no added sugar, no preservatives, and no seed oils.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHigh protein — as much protein as 2 eggs per serve\u003c\/li\u003e\n\u003cli\u003eLow carb and zero added sugar\u003c\/li\u003e\n\u003cli\u003eGluten free\u003c\/li\u003e\n\u003cli\u003eNo preservatives or seed oils\u003c\/li\u003e\n\u003cli\u003eMade from organic, grass-fed and grass-finished Aussie beef\u003c\/li\u003e\n\u003cli\u003eFree from antibiotics and growth hormones\u003c\/li\u003e\n\u003cli\u003eFODMAP friendly\u003c\/li\u003e\n\u003cli\u003eEasy to digest — slow air-dried for a more tender texture\u003c\/li\u003e\n\u003cli\u003eLong shelf life — up to 12 months without refrigeration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Advantages\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCarnivore friendly — completely free from herbs and spices, containing only beef, salt, and vinegar\u003c\/li\u003e\n\u003cli\u003eSlow air-dried rather than heat-processed, producing a more tender texture than conventional jerky\u003c\/li\u003e\n\u003cli\u003eSourced from family-owned farms where cattle forage freely their whole lives\u003c\/li\u003e\n\u003cli\u003e70g of beef goes into each 30g serve — a concentrated source of protein, minerals, and essential vitamins\u003c\/li\u003e\n\u003cli\u003eNo sugary marinades, preservatives, MSG, soy protein isolate, or seed oils\u003c\/li\u003e\n\u003cli\u003eSuitable for the whole family including kids — no refrigeration required\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eBeef, salt, vinegar\u003c\/p\u003e\n\u003ch3\u003eDirections for Use\u003c\/h3\u003e\u003cp\u003eEnjoy straight from the bag as a satisfying on-the-go snack. Use as a prep-free way to add protein to meals and salads. Great post-workout for a serve of high-quality protein. Each 90g bag contains 3 serves of approximately 30g. Use within 3 days of opening.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\u003cp\u003eWill last up to 12 months without refrigeration. Keep in the fridge or freezer for longer storage. Use within 3 days of opening. Heat will not affect the product.\u003c\/p\u003e\n\u003ch3\u003eCautions\u003c\/h3\u003e\u003cp\u003eUse within 3 days of opening.\u003c\/p\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\u003cp\u003eadults, children\u003c\/p\u003e","brand":"Chief","offers":[{"title":"90g","offer_id":54780004991348,"sku":"9357204000345","price":18.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-carnivore-biltong-large-345641.webp?v=1782906522"},{"product_id":"chief-carnivore-biltong","title":"CHIEF CARNIVORE BILTONG","description":"\u003cp\u003eIf you're looking for a clean, high-protein snack that fits a carnivore, keto, or paleo way of eating, Chief Carnivore Organic Biltong delivers exactly that. Made from organic, grass-fed and grass-finished Aussie beef sourced from family-owned Australian farms, each 30g serve is slow air-dried — not heat-processed — using just beef, salt, and a touch of vinegar, with no herbs, spices, preservatives, seed oils, or added sugars. With 70g of beef concentrated into every 30g serve, it's a nutrient-dense source of protein, iron, and B12 that's ready to eat wherever you are.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHigh protein — as much protein as 2 eggs per serve\u003c\/li\u003e\n\u003cli\u003eLow carb with zero added sugar\u003c\/li\u003e\n\u003cli\u003eGluten free\u003c\/li\u003e\n\u003cli\u003eFree from artificial preservatives, seed oils, and added sugars\u003c\/li\u003e\n\u003cli\u003ePacked with nutrients including iron and B12\u003c\/li\u003e\n\u003cli\u003eMade from organic, grass-fed and grass-finished Aussie beef — free from antibiotics and growth hormones\u003c\/li\u003e\n\u003cli\u003eFODMAP friendly and easy to digest — slow air-dried for tenderness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Advantages\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMade with only three ingredients: beef, salt, and a touch of vinegar — completely free from herbs and spices, ideal for strict carnivore diets\u003c\/li\u003e\n\u003cli\u003eSlow air-dried rather than heat-processed, resulting in a more tender and easily digestible snack compared to conventional jerky\u003c\/li\u003e\n\u003cli\u003eOrganic, grass-fed and grass-finished beef sourced from family-owned Australian farms\u003c\/li\u003e\n\u003cli\u003e70g of beef concentrated into each 30g serve for a nutrient-dense protein hit\u003c\/li\u003e\n\u003cli\u003eShelf stable for up to 12 months — no refrigeration required\u003c\/li\u003e\n\u003cli\u003eBatch tested for athletes\u003c\/li\u003e\n\u003cli\u003eSuitable for carnivore, keto, paleo, FODMAP friendly, and lunchbox-friendly lifestyles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eOrganic grass-fed beef, salt, vinegar (0.08% of dried product)\u003c\/p\u003e\n\u003ch3\u003eDirections for Use\u003c\/h3\u003e\u003cp\u003eOne 30g bag equals 1 serve. One 90g bag equals 3 serves. Keep in your bag or glove compartment to manage hunger on the go. Use as a prep-free way to add protein to meals and salads. Great post-workout for a serve of high-quality protein.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\u003cp\u003eWill last up to 12 months without refrigeration. Keep in the fridge or freezer for longer storage. Use within 3 days of opening. Heat will not affect the product.\u003c\/p\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\u003cp\u003eadults, children\u003c\/p\u003e","brand":"Chief","offers":[{"title":"30g","offer_id":54780005024116,"sku":"9357204000338","price":6.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-carnivore-biltong-410421.jpg?v=1781681308"},{"product_id":"chief-biltong-large","title":"CHIEF BILTONG LARGE","description":"\u003cp\u003eChief Biltong Large is a traditional South African-style air-dried beef snack made from organic, grass-fed and grass-finished Australian beef. The beef is marinated and then slowly air-dried to preserve its tenderness and clean, savoury flavour - a high-protein, real-food snack with no nasties.\u003c\/p\u003e\u003ch4\u003eProduct Strengths\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMade with organic grass-fed and grass-finished Australian beef.\u003c\/li\u003e\n\u003cli\u003eHigh in protein and low in carbohydrates.\u003c\/li\u003e\n\u003cli\u003eNo added sugar, preservatives or artificial additives.\u003c\/li\u003e\n\u003cli\u003eGluten free, dairy free, nut free and paleo friendly.\u003c\/li\u003e\n\u003cli\u003eLarger pack size for sharing or bigger appetites.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eSuitable For \/ Not Suitable For\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Those avoiding gluten; Those avoiding dairy; Paleo lifestyles; Everyday snacking and meals.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNot suitable for:\u003c\/strong\u003e \u003cstrong\u003eAnyone with an allergy to the listed ingredients.\u003c\/strong\u003e\u003c\/p\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eOrganic grass-fed beef (approx. 92%).\u003c\/li\u003e\n\u003cli\u003eCoconut aminos.\u003c\/li\u003e\n\u003cli\u003eVinegar.\u003c\/li\u003e\n\u003cli\u003eSalt.\u003c\/li\u003e\n\u003cli\u003eSpices (including coriander, pepper, nutmeg).\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFull ingredient list and nutrition information are printed on the pack.\u003c\/p\u003e\u003ch4\u003eServing Suggestion\u003c\/h4\u003e\u003cp\u003eEnjoy as a high-protein snack at any time of day.\u003c\/p\u003e\u003ch4\u003eAllergens\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003ePlease check the pack for the full allergen statement.\u003c\/strong\u003e\u003c\/p\u003e\u003ch4\u003eStorage\u003c\/h4\u003e\u003cp\u003eStore in a cool, dry place. Reseal after opening.\u003c\/p\u003e\u003cp class=\"disc\"\u003eThis product is a food and is not intended to diagnose, treat, cure or prevent any disease. Always read the label and use as directed.\u003c\/p\u003e\u003ch4\u003eDisclaimer\u003c\/h4\u003e\u003cp class=\"disc\"\u003eAlways read the label. This product is a food and is not intended to diagnose, treat, cure or prevent any disease.\u003c\/p\u003e","brand":"Chief","offers":[{"title":"90g \/ Chiptole and Lime","offer_id":54780005056884,"sku":"9357204000277","price":18.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-biltong-large-646463.jpg?v=1782282646"},{"product_id":"chief-biltong-large-1","title":"CHIEF BILTONG LARGE","description":"\u003cp\u003eChief Biltong Large is a traditional South African-style air-dried beef snack made from organic, grass-fed and grass-finished Australian beef. The beef is marinated and slowly air-dried to preserve its tenderness, with a touch of cayenne chilli adding a gentle, warming kick to the rich, savoury flavour.\u003c\/p\u003e\u003ch4\u003eProduct Strengths\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMade with organic grass-fed and grass-finished Australian beef.\u003c\/li\u003e\n\u003cli\u003eHigh in protein and low in carbohydrates.\u003c\/li\u003e\n\u003cli\u003eSeasoned with a mild chilli kick.\u003c\/li\u003e\n\u003cli\u003eNo added sugar, preservatives or artificial additives.\u003c\/li\u003e\n\u003cli\u003eGluten free, dairy free, nut free and paleo friendly.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eSuitable For \/ Not Suitable For\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Those avoiding gluten; Those avoiding dairy; Paleo lifestyles; Everyday snacking and meals.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNot suitable for:\u003c\/strong\u003e \u003cstrong\u003eAnyone with an allergy to the listed ingredients.\u003c\/strong\u003e\u003c\/p\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eOrganic grass-fed beef (approx. 92%).\u003c\/li\u003e\n\u003cli\u003eCoconut aminos.\u003c\/li\u003e\n\u003cli\u003eVinegar.\u003c\/li\u003e\n\u003cli\u003eSalt.\u003c\/li\u003e\n\u003cli\u003eSpices (including coriander, pepper, nutmeg, cayenne chilli).\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFull ingredient list and nutrition information are printed on the pack.\u003c\/p\u003e\u003ch4\u003eServing Suggestion\u003c\/h4\u003e\u003cp\u003eEnjoy as a high-protein snack at any time of day.\u003c\/p\u003e\u003ch4\u003eAllergens\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003ePlease check the pack for the full allergen statement.\u003c\/strong\u003e\u003c\/p\u003e\u003ch4\u003eStorage\u003c\/h4\u003e\u003cp\u003eStore in a cool, dry place. Reseal after opening.\u003c\/p\u003e\u003cp class=\"disc\"\u003eThis product is a food and is not intended to diagnose, treat, cure or prevent any disease. Always read the label and use as directed.\u003c\/p\u003e\u003ch4\u003eDisclaimer\u003c\/h4\u003e\u003cp class=\"disc\"\u003eAlways read the label. This product is a food and is not intended to diagnose, treat, cure or prevent any disease.\u003c\/p\u003e","brand":"Chief","offers":[{"title":"90g \/ Smokey BBQ","offer_id":54780005089652,"sku":"9357204000253","price":18.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-biltong-large-768575.jpg?v=1782307398"},{"product_id":"chief-chilli-biltong-large","title":"CHIEF CHILLI BILTONG LARGE","description":"\u003cp\u003eLooking for a clean, high-protein snack that fuels you on the go without compromising on quality? Chief Organic Biltong in Cayenne Chilli is a tender, slow air-dried beef snack made from organic, grass-fed and grass-finished Australian beef, seasoned with cayenne chilli, paprika, cumin, nutmeg and black pepper. With as much protein as 2 eggs per serve and naturally rich in iron and B12, it is a convenient, prep-free way to support your protein intake — whether you are post-workout, meal prepping, or simply satisfying a savoury craving.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHigh protein — as much protein as 2 eggs per serve\u003c\/li\u003e\n\u003cli\u003eLow carb with zero added sugar\u003c\/li\u003e\n\u003cli\u003eNaturally rich in iron and B12\u003c\/li\u003e\n\u003cli\u003eGluten free and free from nasty preservatives and seed oils\u003c\/li\u003e\n\u003cli\u003eMade from certified organic, grass-fed and grass-finished Australian beef — free from added hormones, antibiotics, pesticides and herbicides\u003c\/li\u003e\n\u003cli\u003eFODMAP friendly and easy to digest — slow air-dried for tenderness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Advantages\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSlow air-dried rather than heat-dried, making it more tender than conventional jerky\u003c\/li\u003e\n\u003cli\u003eOrganic, grass-fed beef sourced from family-owned Australian farms — certified free from glyphosate and other herbicides\u003c\/li\u003e\n\u003cli\u003eNo refrigeration required — shelf stable for up to 12 months unopened, making it ideal for bags, lunchboxes and travel\u003c\/li\u003e\n\u003cli\u003eSuitable for carnivore, paleo, keto, low-carb and GLP-1 lifestyles — as well as the whole family including kids\u003c\/li\u003e\n\u003cli\u003eNut free and dairy free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eOrganic grass-fed beef, cayenne chilli, paprika, cumin, nutmeg, black pepper\u003c\/p\u003e\n\u003ch3\u003eDirections for Use\u003c\/h3\u003e\u003cp\u003eKeep in your bag or glove compartment to satisfy hunger on the go. Use as a prep-free way to add protein to meals and salads. Great post-workout for a serve of high-quality protein. Use within 3 days of opening.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\u003cp\u003eWill last up to 12 months without refrigeration. Keep in the fridge or freezer for longer storage. Use within 3 days of opening. Heat will not affect the product.\u003c\/p\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\u003cp\u003eadults, children\u003c\/p\u003e","brand":"Chief","offers":[{"title":"90g","offer_id":54780005122420,"sku":"9357204000239","price":18.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-carnivore-biltong-large-345641.webp?v=1782906522"},{"product_id":"chief-traditional-biltong-large","title":"CHIEF TRADITIONAL BILTONG LARGE","description":"\u003cp\u003eLooking for a clean, high-protein snack that genuinely nourishes on the go? Chief Traditional Biltong is made from certified organic, grass-fed and grass-finished Australian beef, slow air-dried with cumin, nutmeg and black pepper — no nasty preservatives, no seed oils, and no added sugar. Each 30g serve delivers as much protein as 2 eggs, with natural iron and B12, making it an ideal choice before or after exercise, as a hunger-busting snack, or as a simple protein addition to meals and salads. Unlike conventional jerky, Chief Biltong is slow air-dried rather than heat processed, resulting in a naturally tender texture while retaining the full nutrient profile of the beef.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHigh protein — as much protein as 2 eggs per 30g serve\u003c\/li\u003e\n\u003cli\u003eLow carb with zero added sugar\u003c\/li\u003e\n\u003cli\u003eNaturally rich in iron and B12\u003c\/li\u003e\n\u003cli\u003eFree from preservatives, seed oils, antibiotics and added growth hormones\u003c\/li\u003e\n\u003cli\u003eGluten free and FODMAP friendly\u003c\/li\u003e\n\u003cli\u003eMade from certified organic, grass-fed and grass-finished Australian beef\u003c\/li\u003e\n\u003cli\u003eEasy to digest — slow air-dried for natural tenderness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Advantages\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSlow air-dried (not heat processed) for superior tenderness compared to conventional jerky\u003c\/li\u003e\n\u003cli\u003eCertified organic — free from pesticides, herbicides (including glyphosate), and synthetic feed additives\u003c\/li\u003e\n\u003cli\u003e70g of beef goes into every 30g serve, concentrating nutrients while removing water\u003c\/li\u003e\n\u003cli\u003eShelf stable for up to 12 months without refrigeration — ideal for bags, lunchboxes and travel\u003c\/li\u003e\n\u003cli\u003eBatch tested, making it suitable for athletes\u003c\/li\u003e\n\u003cli\u003eSuitable for the whole family including children — nut free and dairy free\u003c\/li\u003e\n\u003cli\u003ePaleo, carnivore, keto and GLP-1 friendly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eOrganic beef, cumin, nutmeg, black pepper\u003c\/p\u003e\n\u003ch3\u003eDirections for Use\u003c\/h3\u003e\u003cp\u003eEnjoy straight from the bag as a snack, or add to meals and salads as a prep-free protein boost. Great pre- or post-workout. One serve = 30g (1 bag). The large format contains 3 serves (90g).\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\u003cp\u003eShelf stable for up to 12 months without refrigeration. Store in the fridge or freezer to extend freshness. Once opened, consume within 3 days.\u003c\/p\u003e\n\u003ch3\u003eCautions\u003c\/h3\u003e\u003cp\u003eContains beef. Not suitable for those with allergies to any listed spices. No additional cautions listed by the manufacturer.\u003c\/p\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\u003cp\u003eadults, children\u003c\/p\u003e","brand":"Chief","offers":[{"title":"90g","offer_id":54780005155188,"sku":"9357204000222","price":18.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-traditional-biltong-large-572576.jpg?v=1781681438"},{"product_id":"chief-beef-bar-cheezeburger","title":"CHIEF BEEF BAR CHEEZEBURGER","description":"\u003cp\u003eLooking for a satisfying, high-protein snack that keeps hunger at bay without the junk? Chief Organic Beef Bars in Cheezeburger flavour deliver all the savouriness of a classic cheeseburger — tangy pickles, a cheesy hit from nutritional yeast (dairy free), and a subtle touch of ketchup — in a clean, portable 40g bar. Made with over 80g of organic, grass-fed beef per bar with the water removed to concentrate protein, minerals, and essential vitamins, each bar is slow-dried for a tender, easy-to-chew texture and naturally preserved without artificial additives, seed oils, or chemical preservatives. Perfect for on-the-go fuelling, post-workout recovery, or a prep-free protein boost any time of day.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHigh in protein — equivalent to as much protein as 3 eggs per bar\u003c\/li\u003e\n\u003cli\u003eLow carb and low sugar — supports a clean, balanced diet\u003c\/li\u003e\n\u003cli\u003eGluten free and dairy free\u003c\/li\u003e\n\u003cli\u003eNo nasty preservatives, artificial additives, or seed oils\u003c\/li\u003e\n\u003cli\u003eMade with organic, grass-fed and finished beef\u003c\/li\u003e\n\u003cli\u003eHelps curb cravings — a satisfying snack that keeps you fuelled all day\u003c\/li\u003e\n\u003cli\u003eUp to 12 months shelf life without refrigeration — convenient for on-the-go use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Advantages\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOver 80g of organic beef goes into every 40g bar — water removed to concentrate nutrients\u003c\/li\u003e\n\u003cli\u003eNaturally preserved through slow-drying, not chemical preservatives like conventional jerky\u003c\/li\u003e\n\u003cli\u003eSlow-dried for a tender, easy-to-chew and easy-to-digest texture\u003c\/li\u003e\n\u003cli\u003eFree from antibiotics and added growth hormones\u003c\/li\u003e\n\u003cli\u003eFree from pesticides, herbicides (including glyphosate), mRNA and Bovaer feed\u003c\/li\u003e\n\u003cli\u003eDairy-free cheesy flavour achieved through nutritional yeast\u003c\/li\u003e\n\u003cli\u003eLunchbox friendly and suitable for kids\u003c\/li\u003e\n\u003cli\u003eCarnivore, paleo, and keto friendly\u003c\/li\u003e\n\u003cli\u003eNo refrigeration required — keep in your bag or glove compartment\u003c\/li\u003e\n\u003cli\u003eNut free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eOrganic beef, pickles, nutritional yeast, ketchup flavouring, dried fruit\u003c\/p\u003e\n\u003ch3\u003eDirections for Use\u003c\/h3\u003e\u003cp\u003eEnjoy as a snack on the go, as a prep-free way to add protein to meals and salads, or post-workout for a serve of high-quality protein. Use within 3 days of opening.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\u003cp\u003eShelf stable for up to 12 months without refrigeration. Store in the fridge or freezer for longer storage. Use within 3 days of opening. Heat will not affect the bar.\u003c\/p\u003e\n\u003ch3\u003eCautions\u003c\/h3\u003e\u003cp\u003eUse within 3 days of opening.\u003c\/p\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\u003cp\u003eadults, children\u003c\/p\u003e","brand":"Chief","offers":[{"title":"40g","offer_id":54780005187956,"sku":"9357204000048","price":6.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-beef-bar-cheezeburger-379018.webp?v=1782906408"},{"product_id":"chief-beef-bar","title":"CHIEF BEEF BAR","description":"\u003cp\u003eThe Chief Beef Bar is a real-food protein snack made from organic, grass-fed and grass-finished Australian beef. Each bar starts as around 80g of beef brisket and topside, then has the water slowly removed to create a tender, high-protein snack you can carry anywhere - to work, on a hike or in the lunchbox.\u003c\/p\u003e\u003ch4\u003eProduct Strengths\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMade with organic grass-fed and grass-finished Australian beef.\u003c\/li\u003e\n\u003cli\u003eA good source of protein for an active lifestyle.\u003c\/li\u003e\n\u003cli\u003eNo added sugar, no MSG and no artificial fillers.\u003c\/li\u003e\n\u003cli\u003eGluten free, dairy free and paleo friendly.\u003c\/li\u003e\n\u003cli\u003eConvenient, shelf-stable snack for busy days.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eSuitable For \/ Not Suitable For\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Those avoiding gluten; Those avoiding dairy; Paleo lifestyles; Everyday snacking and meals.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNot suitable for:\u003c\/strong\u003e \u003cstrong\u003eAnyone with an allergy to the listed ingredients.\u003c\/strong\u003e\u003c\/p\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eOrganic grass-fed beef (approx. 80%).\u003c\/li\u003e\n\u003cli\u003eAmaranth flour.\u003c\/li\u003e\n\u003cli\u003eCranberries.\u003c\/li\u003e\n\u003cli\u003eCoconut aminos.\u003c\/li\u003e\n\u003cli\u003eVinegar.\u003c\/li\u003e\n\u003cli\u003eSalt.\u003c\/li\u003e\n\u003cli\u003eSpices (including paprika, cumin, onion powder, garlic powder, pepper, nutmeg).\u003c\/li\u003e\n\u003cli\u003eLactic acid.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eServing Suggestion\u003c\/h4\u003e\u003cp\u003eEnjoy one bar as an on-the-go snack or a protein-rich addition to your day.\u003c\/p\u003e\u003ch4\u003eAllergens\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003ePlease check the pack for the full allergen statement. Made in a facility that may handle other allergens.\u003c\/strong\u003e\u003c\/p\u003e\u003ch4\u003eStorage\u003c\/h4\u003e\u003cp\u003eStore in a cool, dry place away from direct sunlight.\u003c\/p\u003e\u003cp class=\"disc\"\u003eThis product is a food and is not intended to diagnose, treat, cure or prevent any disease. Always read the label and use as directed.\u003c\/p\u003e\u003ch4\u003eDisclaimer\u003c\/h4\u003e\u003cp class=\"disc\"\u003eAlways read the label. This product is a food and is not intended to diagnose, treat, cure or prevent any disease.\u003c\/p\u003e","brand":"Chief","offers":[{"title":"40g \/ Chiptole and Lime","offer_id":54780005220724,"sku":"9357204000031","price":6.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-beef-bar-892700.jpg?v=1782906573"},{"product_id":"chief-beef-bar-1","title":"CHIEF BEEF BAR","description":"\u003cp\u003eThe Chief Beef Bar is a convenient, high-protein snack made with organic, grass-fed Australian beef. With a solid hit of protein and no added sugar, it is a popular choice for paleo and active lifestyles, and an easy protein boost for work, training or travel.\u003c\/p\u003e\u003ch4\u003eProduct Strengths\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eHigh in protein (around 18 g per 40 g bar, Traditional).\u003c\/li\u003e\n\u003cli\u003eMade with organic, grass-fed Australian beef.\u003c\/li\u003e\n\u003cli\u003eNo added sugar; paleo-friendly.\u003c\/li\u003e\n\u003cli\u003eGluten free.\u003c\/li\u003e\n\u003cli\u003eConvenient, shelf-stable on-the-go snack.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eSuitable For \/ Not Suitable For\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Those avoiding gluten; Paleo lifestyles; Everyday snacking and meals.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNot suitable for:\u003c\/strong\u003e \u003cstrong\u003eAnyone with an allergy to the listed ingredients.\u003c\/strong\u003e\u003c\/p\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eOrganic grass-fed beef (80%).\u003c\/li\u003e\n\u003cli\u003eAmaranth flour, cranberries.\u003c\/li\u003e\n\u003cli\u003eCoconut aminos, vinegar, salt.\u003c\/li\u003e\n\u003cli\u003eSpices (paprika, cumin, onion, garlic, pepper, nutmeg).\u003c\/li\u003e\n\u003cli\u003eLactic acid.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eNutrition Information (traditional, Approx.)\u003c\/h4\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003ePer 40 g bar\u003c\/th\u003e\n\u003cth\u003eAmount\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy\u003c\/td\u003e\n\u003ctd\u003e~611 kJ (146 kcal)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProtein\u003c\/td\u003e\n\u003ctd\u003e18.4 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFat, total\u003c\/td\u003e\n\u003ctd\u003e3.8 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarbohydrate\u003c\/td\u003e\n\u003ctd\u003e4.6 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003ch4\u003eAllergens\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003eAllergens vary by flavour (for example, some variants contain almonds or soy). Always check the product label.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch4\u003eStorage\u003c\/h4\u003e\u003cp\u003eStore in a cool, dry place. Reseal after opening to maintain freshness.\u003c\/p\u003e\u003ch4\u003eDisclaimer\u003c\/h4\u003e\u003cp class=\"disc\"\u003eAlways read the label. Nutrition values are approximate, are for the Traditional flavour and may vary between flavours and batches. Check the pack for allergen information.\u003c\/p\u003e","brand":"Chief","offers":[{"title":"40g \/ Smokey BBQ","offer_id":54780005253492,"sku":"9357204000024","price":6.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/2696\/7706\/files\/chief-beef-bar-282879.jpg?v=1782906495"}],"url":"https:\/\/www.mrvitamins.com.au\/collections\/chief.oembed?page=2","provider":"Mr Vitamins","version":"1.0","type":"link"}