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OsteoEze (2 products)

OsteoEze, the joint care specialist. The Herron OsteoEze brand, launched in 1999, was Australia’s first natural (complementary) health product to target arthritis in the grocery and pharmacy channels. Its key active, Glucosamine was supported by international clinical evidence. As the first to market, Herron OsteoEze rapidly secured market leadership which it maintained until mid 2006. However, re-allocation of marketing resources together with an avalance of new competitors and aggressive market pricing activity, resulted in a substantial reduction in the marketing budget and product innovation.

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